4 reasons why the retail industry should invest in mobile app development
Smartphones are no longer a luxury, and traditional means of purchase are not the only means. Research reveals that in the US, sales made through smartphones increased 101% in the first quarter of 2016. The purpose of any mobile app development company is to rebuild traditional buying practices and therefore Therefore, improve the mobile marketing model.
A mobile app, for now, is not only the future of e-commerce but also of retail. For customers to instantly get what they want, smartphone apps serve as a personal navigation and comparison tool in their hands. Mobile shopping is gaining more and more popularity, due to the convenience it offers. As a result, mobile app development companies offer high-quality and cost-effective technology solutions.
It’s more mobile commerce, not e-commerce.
According to a recent survey, e-commerce accounts for more than 30 percent of all e-commerce and will grow exponentially. Mobile usage is increasing faster than any of Google’s internal forecasts.
The most significant benefit of mobile commerce for users is that it requires less time to transact. In addition, users can make transactions from anywhere and at any time of the day. Users enjoy more by swiping selected relevant images as retailers make various kinds of offers for business promotion. This is all because mobile app developers recognize the needs of the end user and create custom apps that meet user expectations.
Shoppers spend more time on mobile apps than on PC.
Mobile commerce is flourishing at breakneck speed providing a platform for this kind of technological change. According to statistics, 90 percent of all shoppers spend most of their time on mobile apps. Retail apps are remarkably convenient to use and easy to use. Buyers gain access to a wealth of information about business products or services quickly. 63% of Americans prefer a mobile app for the convenience it offers.
More engaging user experience
UI-UX are essential aspects of retail app development. Users appreciate the use of applications, as each of them has its unique characteristics, which often follow industry standards. Research reveals that most buyers give an app a try once or twice.
Building a feature-rich retail app by developers is becoming more and more successful as it offers an instant impact on first-time users. There are many apps available on the Play Store, but only a few make a difference.
The growth of mobile applications is on fire.
There is a regular shift from mobile web to mobile app-based shopping, which means apps are more accessible and acceptable. The growth is increasing day by day, inspired by a massive expansion in the number of mobile devices. Shoppers use their smartphones to see what’s around them, and today’s retailers need to get smarter in efficiently applying mobile apps and meeting the needs of mobile-enabled shoppers. For a long time, success and prosperity, it is incredibly essential for retail app developers to build apps that have a clear visibility factor.
Building successful and high-traffic mobile apps is the ultimate goal of development companies. Many shoppers still enjoy the in-store experience as they consider touching, viewing and trying on products that they can’t do online, but that’s a far smaller number of users. Retail app development benefits shoppers with up-to-date market trends. Soon, mobile retail will completely replace traditional retail as the preferred means of purchase.