When it comes time to develop a website for your business, you should consider the following 6 tips. Hopefully, they will help you develop a useful and profitable marketing tool for your business.

1. Conduct keyword research

When you are starting a website development project for your company, one of the first things to do is do keyword research. Choosing the right keywords and using them effectively will help drive traffic to your website. Use keyword research tools like Wordtracker to discover the most popular keywords for your industry and services.

2. Analyze the content of your site

You really need to analyze the content that you will have on your site. The content development for your company website will include plain text that you will type for each page, as well as documents such as PDF files. But you will also need to analyze the number and type of images you will need to illustrate services and products, whether you have customer testimonials. And think about content to keep your site up-to-date and up-to-date, such as news, upcoming events, or monthly tips that visitors will find useful.

3. Develop your site architecture

This is really important for website development. Your business website must solve a problem for a visitor. They want information and they want it fast. You must ensure that access to information on your site is simple and efficient. In terms of navigation, make sure the main areas of your site are listed using a navigation system that people are familiar with. Developing a new website architecture that breaks the rules is a waste of time and will only serve to frustrate your visitors.

4. Get professional web designs

It pays to get professional web designers to develop a website for your business. Visitors to your site will quickly judge whether you are a credible company and professional design helps a lot. There are good quality affordable web designers out there. Try elance or rentacoder to find good quality website development professionals at affordable commercial rates.

5. Perform usability tests

During the website development process, your company must conduct usability testing. Test the designs, test the functionality and. It doesn’t have to be expensive either. At the design stage, choose 3 people from outside your company to test your design. Ask them to tell you; what they think your site does, what are the main areas of the site, and who they think will be interested in your site. If you have trouble answering any of those questions, further development of the website should be discontinued before any issues can be resolved. However, do not flush the baby with the bath water. You may only need to make minor changes.

When the site is ready for testing, choose another 3-4 people outside of your company and ask them again; what they think their site does, what are the main areas of the site. But also ask them to find specific information on your site. Ask them to think aloud so you can understand their thought process. Observe where they position the mouse when navigating and see how they interact with the navigation system.

Overall usability is about reducing the number of questions people have to ask when browsing your website. Ask how; Is that a button? Where is the navigation? How is a quick search different from a normal search? Make information intuitive and your company’s website development [http://www.larismarketing.co.uk/pages/articles/Default.aspx?art=51] It will be successful.

6. Get the Google Analytics code on each page

This is very important for the continued development of your business website. Google Analytics is a free service that allows you to track the performance of your website. Just set up a Google Analytics account and add the code they give you on every page of the site. It’s a really simple process, but if you’re not sure how to do it, ask your web developers to do it for you. Google Analytics provides a large amount of information including; the number of visitors to your site, the keywords people used to find your site, top landing pages, top exit pages, and an overall rate that can be a tell-tale factor in the overall importance of your site. After about a month, you will have a lot of information that you can use to improve your website’s search engine performance and usability for visitors.