Search engine marketing is not the hardest thing to understand and it is not difficult to do either. To be successful in ranking your website, you need to work on techniques for changing your website (on page optimization) and performing tasks outside of your website such as link building.
No matter what you do, understanding the right keywords is by far the most important part of the campaign. When you start figuring out which keywords to market, those are the phrases that you will optimize your site for and those are the phrases that you will start to market in articles and articles, blog posts, and video submissions. If you calculate that you want to market 20 keywords, just 5 links per keyword would be more than 100 links. There are many links. If you’re not marketing the right keywords, that’s a waste of 100 links that takes time, money, and resources to acquire.
Therefore, finding the right keywords is your top priority. First, are you marketing locally or nationally? If you are marketing locally, your organic keywords MUST HAVE geographically targeted cities or regions in the keyword phrase.
For example, a yoga studio in La Jolla would have keywords like:
yoga la jolla
la jolla yoga studio /
Yoga studio san diego
If you market the keywords, “yoga studio” or “hot yoga,” you won’t make it to the first page of search engines and even if you do, you won’t reach your target market, which is in an area around your study.
For nationally-oriented businesses, you need to find keywords that get high search volumes and not much competition for those keywords with other websites. Remember, search engine competition is not the number of competing companies you know of, but the websites you compete with online. The more websites that have the keywords you market, the more difficult it is for you to get a website to the first page of search results with those same keywords.
So finding keywords with volume and less competition is the key. There are tools that can help you define the keywords to use … Market Samurai is great and finds high volume keywords with less competition. Another search engine marketing software is BareTrax, which tracks your marketing RESULTS with keyword rankings, traffic reports, lead tracking, and phone call tracking.
Using these tools will allow you to determine the best keywords and will give you at least a chance for successful internet marketing.