Getting noticed online despite how unique and high-quality your product or service is can be quite a challenge. With so many other websites vying for attention, you’ll need all the help you can get to increase traffic to your own site. Here are some great ideas to help you.
technical SEO
Contrary to what some people think, these techniques still work. SEO stands for Search Engine Optimization, which basically means maximizing your website to create more impact. Some of the basic forms are quite simple, such as keywords and content.
With keywords, you simply ensure that the words that people use to search online are available on your site. So every time someone starts a search, you will be ranked high in the SERP or search engine results page. That increases the chance that prospects will visit your site, which ultimately means more traffic.
Working with keywords can actually be a bit tricky. When using this technique, taking note of your keyword count is crucial, as having too many will backfire. Search engines may consider this spamdexing and give you a lower rating.
You can also use long-tail keywords to improve results. These are keyword phrases that increase the chance of ranking higher. Let’s say, for example, that you were in the cake business. With so many other pastry or bakery businesses out there, the chances are higher and more established businesses will rank as strong. Therefore, using long-tail keywords like “custom birthday cakes” can improve your appearance in the SERP.
Content Writing
Although this is part of SEO techniques, content writing is so important that it needs to be discussed separately. While it’s true that increasing traffic plays a key role in promoting your brand, you also want visitors to stick around and actually browse your site. This will be possible with quality content. Include details and other information necessary for customers to get what they need from your site.
Don’t be afraid to play around with the length of your articles or content so you can attract different types of readers online. It’s also worth adding interesting and attention-grabbing titles to your site. Keep in mind that when people browse the World Wide Web, there are many other things trying to get their attention. Your creative, comprehensive and well-written headlines will attract them and increase your traffic.
Socialize
A great way to promote your site without spending a lot of your marketing budget is by using social media. There are more than 2 billion active users on social media, which is why more than 90% of retail brands use it for marketing. With such a large market available at virtually no cost, it would be tragic for you not to use it.
You can post eye-catching headlines to market your brand and provide links to your website. Using social media platforms is a great way to let other people know about your business.
Junk mail
Also a simple but effective way to increase traffic is to invite people to join. Imagine it as a virtual brochure that captures the customer’s attention so that they visit wanting to know more.
Higher traffic usually means a higher chance of making a sale, and ultimately this is what all businesses are looking for. There are several ways to do this, but the methods mentioned above are simple and don’t involve spending too much of your marketing budget.