Advantages of viral marketing through content distribution
The principle of viral marketing works much like a computer virus. Left unchecked, a computer virus
affect one PC to the next. But unlike a computer virus, which is harmful, viral marketing lasts forever. It is very effective in getting the word out about your business. The logic is very simple. Pick it up and then pass it around.
So how does viral marketing fit in with content distribution? I’m glad you asked. If you offer high-quality articles, white papers, reports, courses or e-books, you can be sure that they will be passed on to others, and others will pass them on to others, etc., thus producing a ‘viral’ effect. .
Unlike a computer virus, this type of virus works for you and does not harm anyone. You will soon find his writings circulating on the Internet.
Drive targeted web traffic to your site
An effective way to present your website is by distributing content. Specific visitors will land on your website when they click on the links in your e-books or in the resource box at the bottom of your articles. You can gain more website traffic through the “viral” effect of content distribution.
Writing quality articles, ezines, e-courses, e-books, white papers, and reports will quickly establish you as an expert in your field. You will gain credibility if the content you have written provides solutions to people’s problems. That’s why “How To” articles and e-books are popular and in high demand.
Increase link popularity
Another advantage of distributing free content is the collection of inbound links. When people publish your articles or distribute your e-books on your website, they are essentially providing one-way links to your website. If these one-way links originate from quality websites, it will increase the pagerank of your website. Writing and distributing quality articles or e-books will increase the link popularity of your website.
Make backend sales
The main reason experienced marketers offer free content is to build your subscription lists. They offered what they called “front-end products” in the form of free content. Your strategy is to get people to your website to sign up for your email ads. Finally, through advertisements, they make “back-end sales.”
Earn additional income through affiliate programs
Another added benefit of distributing free content through e-books is the opportunity to earn additional income through affiliate programs. You can easily insert affiliate links in your e-books. However, a few words of warning here …
1. You must insert affiliate links that are relevant to the content of your e-book.
2. Insert affiliate links strategically, discreetly, and in moderation. Don’t turn your ebook into a mega sales promotion. Provide your readers with quality content, not a sales pitch.
Most internet marketers don’t take advantage of the effectiveness of viral marketing to make a profit and build their subscription lists. Their hands are already busy learning how to start and run their online business, they don’t have time to write quality content for distribution.
Any aspiring online marketer should invest the time to research and write quality content for distribution or invest money to hire someone to do the work. After all, the Internet is about information. Most people surf the net to gather information first and foremost. Therefore, quality content is in high demand now and will continue to be in the future.