Bulk SMS – guaranteed to be read!
Do you know that unlike other marketing methods, your potential customers guarantee that bulk SMS will read them? That’s a BIG plus. Read on to find out how to take advantage of this element.
- Year Email it can be deleted without opening it first, let alone reading it.
- HAS phone call can be rejected while ringing.
- ads in the Newspaper can be ignored by turning the page.
- ads in TV it can be ignored by simply pressing a button on the remote.
- HAS radio jingle can be ignored by simply changing stations.
- ads in the Internet it can be ignored by browsing to another site.
But… SMS is guaranteed to be read… because by design… it CANNOT be ignored. Or do you know of any way to delete a text message without opening it first?
Perhaps if there was a way to delete a text message without reading it first, many people would delete it when they see the sender ID without checking the content of the SMS. But for now, I have yet to see a phone with such capability.
And that’s to your great advantage.
But hey, don’t do this to your recipients…
Don’t spam people with bulk SMS. Only send SMS to people you have permission to text. Also, send only relevant text messages. Only the relevant SMS remain and they are not deleted immediately.
I’m giving you this advice because just because you’ve noticed that by design SMS can’t be deleted without first reading it doesn’t mean you should send “in any case” SMS simply because people will always read it. Rather, spend quality time doing the right things and doing them excellently and success will happen naturally.
Ok, back to the point. To add fire to what we’re talking about in this chapter, let me introduce you to a very powerful concept that I learned from legendary internet marketing coach, Mark Joyner. The concept is known as deadly ground battle.
Are you fighting a deadly ground battle?
In military warfare, there are many reasons why combat can occur. One of them that serves our purpose here is Deadly Ground. Mark Joyner paraphrases Sun Tzu on the Battle of Deadly Ground thus: “A Battle of Deadly Ground occurs when two forces meet and there is no escape route for either. It becomes a pure fight or death battle. .. and there can only be one winner. .”
According to him, in a Deadly Ground battle, the strongest combatant is always the winner.
Applying it to marketing or any communication process that has to do with persuasion, the strongest force is forever your prospect because all he does to win is simply ignore your ad. And she will have nothing to lose as a result.
Wisdom dictates that you MUST NOT engage in this type of battle at all.
But I see many businesses and communicators fight this kind of battle with their customers and prospects every day – battles that are always certain lose.
But with bulk SMS, it’s practically impossible to ignore text messages without reading them first. According to CTIA.org, 97% of text messages are read within minutes.
That is another compelling reason to adopt mass SMS in your communication and marketing campaigns.
Now, let me point this out (very importantly): If your prospect or customer reads your SMS, deletes it, and doesn’t take any positive action, it’s still a battle of Deadly Ground. Therefore, you need to design your message in such a way that it is useful to the prospect at the time.
How to do it is beyond the scope of this article, but it still needs to be said. There you have it, one of the phenomenal powers of bulk SMS. What prevents you from taking advantage of bulk SMS?