Craft Fairs: How to Know What Will Sell
He sells his handmade goods at the local craft fair, but he’s not sure what will sell. It’s not about what you think will sell, but what has been sold in the past.
How do you find out? Follow these 10 tips to produce hot sellers for your next event.
Keep production costs low
Craft fairs are not the time to showcase your artistic creations. The best way to make a profit is to keep costs low. This means that you must sell your item for more than it costs to manufacture.
Example: It costs $ 25 to make a baby sweater. To make a profit, you must mark it to recoup your costs and make a profit. This is not something to sell at a fair.
Example: Making a set of 3 facial cleansers costs $ 1.75. It’s easy to bookmark this item and make a profit. This is a good choice.
Serve the largest demographic
Before producing the products for your show, you need to know who will be in attendance. Will they be retired? Is it a family oriented program? Is there an entrance fee or is it a free event?
These are important to know because this is how you decide which products to sell.
Keep prices below $ 25.00
Most local craft fairs are run by nonprofit churches or clubs. They make money by selling the booth space, not by selling their product.
You want to have variable prices from $ 1 to $ 25 so that everyone, including children, can have fun shopping.
Keep the everyday gifts
Gifts that are simple and appealing to certain groups are the best. Think of kids, girlfriends, boyfriends, teachers, coaches, grandparents, parents, holidays, bosses, and other common relationships and events.
Make Quick Articles
The articles you make shouldn’t take more than 1 hour. You want to stick with products that you can make in less than 30 minutes. In this way, your profit margin will be high.
Package to sell
You want to have quick games that are easy for customers to buy. Think about how you shop for Christmas or Easter. You like pre-made gift sets because the choice is already made for you.
Shoppers are busy people, so make it easy for them to choose a gift.
Fashion can go viral
What happens around you during your event? What is viral on social media or in your city? Take advantage of that. Don’t use copyrighted characters or images, use similar colors or wacky sayings.
Example: local sports colors are good products. In other words, ribbons, hats, bracelets, etc.
Invite your friends to the show
This can be a bit misleading, but it helps to invite friends to the craft fair. Get them to use your product.
Think about the last time you were at an amusement park or concert. Certain items were hot sellers. Why? People saw other people wearing the item (mouse ears) and wanted them too.
Price of your items to sell
This is different from the price under $ 25. Group products. Some common groupings are:
buy one get one free
buy one get half off
2 for the price of one
50% discount on two
Buy this, get that
Colors make the world a better place
Psychology has shown that color affects the way we feel. In fact, we really value how visually pleasing something is. Use this to your advantage.
Red: urgency, sale and energy
Yellow: youthful, optimistic and striking.
Blue: trust and security
Green: wealth and relaxation
Orange – buy, sell, now
Pink: romantic and feminine
Purple: calming and calming
Knowing what sells well will help you increase your sales at your next craft fair.
Here is an action step you need to take:
Go to your local store. What are they selling? How do they market it? Pay close attention to how they use color and pricing on their displays.