A few days ago I received a call from a potential customer who had been prospected for a travel business while at the grocery store. Intrigued by the concept and encouraged by her love of travel, she quickly signed up. She did the usual 48-hour follow-up with her upline, where several people were split into 3 directions. After a few hours of this, they parted ways. His warning for uplines was to enroll at least 1,000 people per year, because on December 31, of the 1,000 he enrolled, only 300 will survive.
One of the deadliest mistakes many direct sales consultants and home party business owners make in their business is a lack of follow-through! This deadly mistake is related to the misconception that you are not selling, you are just sharing! Direct selling is the business. Direct selling, with the keyword sell is the name of the game. Home parties are the way these sales are made.
When you consider that you lose 10% of your influence each month that you are not in contact with your customers, this is some valuable advice! – Renegade Trainer
Everyone has heard this before, the fortune is in the follow-up! I have a good friend who is involved with Mary Kay, a great direct selling company. He’s been driving a pink Cadillac for longer than I can remember. But this article is certainly not about Pink Cadillacs, plush velvet seats, and strolling the streets on a Saturday night! What is impressive about this upcoming national sales director is the loyalty of her customers to her and her direct sales business. Get this, it has a 90% retention rate for 21 years!
Do you want to know the secret of its success? I bet you do! It’s called track and trace. It’s called validation, it’s called appreciation! And boy is she good at it! Congratulations to Nancy Sutherland, Mary-Kay Sales Director!
According to Dun and Bradstreet, the biggest reason for business failure in America is lack of sales. And, of course, this refers to both resales and initial sales. So your job as a direct sales consultant is to create and maintain a customer.
No matter how huge or limited your marketing budget is (by the way, this is another deadly business mistake at a home party, not having a marketing budget), you can’t afford to be without this powerful and inexpensive marketing tool. building relationships. We’ll call it a thank you letter and / or thank you card!
Writing thank you cards and jotting down doesn’t have to be an overdrawn process. Thank you, it is said, is the mark of an educated individual.
For the price of a stamp, a card, and well-written, let’s say 25-50 words, you can make a killing!
Sending business thank you notes is an efficient and inexpensive way to:
1). Convert unique buyers into loyal customers for life. It’s also a great way to shorten the intervals between purchases! If you have a hard time finding thank you messages to write on cards, just go online, you will find a template!
two). Business thank you cards or letters will increase referrals from your customers. Each referred business costs you nothing in advertising or sales commissions. Now how’s that to increase sales by 50% without increasing your marketing budget?
Tip for direct sales marketing success: When you receive referrals, be sure to send a thank you note and gift. What a lovely way to say thank you and always better promote your house party company’s products. Just make the appropriate gift for the recipient.
3). For the direct selling business, we all know that the summer months tend to be the slowest. Think of your notes and thank you cards as off-season marketing. Hallmark, the card company implemented one of those methods with outstanding results. They sent out some coupons with their thank you messages and boy they had some of the highest grossing sales in the months of June, July and August and get this for the holiday stuff!
4) Well known author and marketing expert Seth Godin says “ideas that get out there win!” How true. Sending a card or note is so unconventional that it is sure to create a buzz. Now this is what we call word of mouth. Direct mail messages consistently outperform all other avenues of marketing. Why? Because direct mail parts have a long service life. You may not act on it now, but how many of you have saved cards and infomercials with the intention of accessing it only to forget it. So one day you are pleasantly surprised to find it and take action right away? Get the edge over your competition and keep your name in the eyes and records of decision makers.
As Mark Sanborn states: “The ultimate goal of a business is profit. The ultimate goal of a business is to create customers. Profitability without customers is impossible. Remember also that your business is about ROI.
Relationships, results and improvements “.
WHAT ARE YOU DOING TO ENSURE UNINTERRUPTED GROWTH AND PROFITS FROM THE HOME PARTY BUSINESS?