We are in a digital world where almost everything is integrated into a single World Wide Web system. We are in an era where we don’t need to have a store to sell our products, an era where we don’t have to meet to communicate, an era where we don’t necessarily have to follow the traditional door-to-door method. to advertise our products, but an era in which everything is done simply and quickly.
With the rising high level of unemployment of graduates in Nigeria, I started to think about exit, as I will soon graduate from University. Then I remembered hearing the speaker at the World Leadership Forum emphasizing the statement “You don’t need capital, you need an idea.” I started brainstorming the statement due to the fact that I am afraid of being an unemployed graduate like the millions who have yet to get a job.
However, over time, I began to understand that the world’s leading entrepreneurs never started from a capital but from an idea. Bill Gate, the richest man in the world, never started Microsoft with a huge capital, but rather his idea, Mark Zuckerberg, the CEO of Facebook, who is also the fifth richest man, never started Facebook with capital, but with a idea, Steve Jobs, who is also a co-founder of Apple, started the company to revolutionize the smartphone industry with just an idea, Jobberman was created from an idea, Linda Ikeji’s blog was created from an idea and In fact, every good business that turned into a trillion dollars was created from an idea.
To dig into this, I found that capital is easier to come by, but no matter how big the capital is, without a good idea, capital is wasteful or can be lost, while a good idea is hard to find and never It is possible to lose. . So the question remains how do you discover a multi-million dollar idea? How to break the chain of unemployment in Nigeria? Here are five tips to discover that business idea that will change your life forever.
5 TIPS TO DISCOVER A GOOD BUSINESS IDEA
1. OBSERVATION: To discover a good business idea, you have to observe the things and circumstances that surround you. As you roam the land of observations, you need to be able to identify what people do often, the challenges they face on a daily basis, what they need, how they want their needs met, when and where. By observing and asking yourself all these questions, you should be able to identify the way out.
Steve Jobs often goes to the park to watch how people listen to music, Mark Zuckerberg possibly observed what happens if he and his friends don’t necessarily have to meet every day, but go online to share pictures and the essentials, JOBBERMAN knew of people. Submit your CV and application letter directly, but what if they can do it on your behalf?
So the most important aspect of discovering an idea is to observe the market that interests you, how they do their business, if there is something that needs to be readjusted and much more.
2. IDENTIFY A PROBLEM
Your observations will be useless and unnecessary if you have not yet identified a problem in the way people conduct business. The idea can only be realized by the desire to offer solutions and better services to people. JUMIA and KONGA discovered a problem in marketing, so they create an online marketplace where you make purchases and receive it at their doorsteps, if you haven’t discovered any problem that needs to be solved yet, then you are far from identifying a trillion dollars. idea.
3. OFFERS A SOLUTION
Now that you have discovered the problem in the way people conduct their businesses as an entrepreneur, you must offer a solution that fills that void or void of dissatisfaction in the customers of that market. This can come from reading books and materials related to that business niche.
4. CARRY OUT A FEASIBILITY STUDY
Have you discovered that idea that you think could bring you millions? You should not only fully venture into it, but do a feasibility study to determine if the solution it offers is viable. This possibly involves preparing a survey or questionnaire to hear your potential customers’ opinions about the service you are about to offer and how they feel about it. However, you must unlink your emotions from the responses you received.
5. IMPLEMENT YOUR IDEAS
This aspect has to do with the economic aspect of your idea. Don’t panic, there are many people who will be willing to sponsor your idea if they find it fantastic and viable. You can get loans from financial institutions here (Guaranty Trust Bank, Access Bank, Diamond Bank, etc.) here in Nigeria at minimal interest rate, but all you need is a good business plan.
In conclusion, do you have a great idea that will bring you money? You don’t have to wait, now is the time. Forget about the fact that you need to go to school and come out with a good degree class, the important thing is the fact that you come out of your financial bondage and experience a world of financial freedom and independence. Remember that Bill Gate, Steve Jobs, Mark Zuckerberg and many more business moguls were defectors at one point, but today the world has written their names in gold, you can do the same too. Good luck.