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Ebook Marketing Strategy: 5 Steps to Massive Ebook Marketing Success

After going through the effort of writing your ebook, the next step is to develop an ebook marketing strategy and carry it out to market your work. There is no question that while the content of your eBook is important, your eBook marketing strategy will be just as important to the success of your business. If content is king, then marketing is undoubtedly queen.

Let’s review the 5 steps to successful e-book marketing:

Step 1: study your market

If you expect your e-book campaign to be a real success, you need to study your market. You may have already done this step when writing your e-book, but it’s worth going through the process again. You need to understand the demographics (gender, age, income, etc.) and psychographics (personalities, lifestyles, attitudes, etc.) of your market in order to design better campaigns.

Step 2: Study possible avenues of commercialization

There are endless possibilities for marketing your e-book, so it won’t be possible to spend your time on all of them. Look at a few dozen marketing avenues or channels that have potential and may be suitable for marketing; you are the subject of your e-book. List the pros, cons, and resources required for each marketing avenue in one document.

Step 3: choose 3-5 pathways to focus on

Pick 3-5 of the top marketing avenues to focus on, stick to and master them before adding more traffic sources to the mix. Article marketing is one of the main sources of traffic, as is pay-per-click advertising, solo email ads, Facebook ads, Craigslist, etc.

Step 4: Test and Track Your Results

You need to test and track your advertising results to ensure that you are on the right track and also to improve your advertising performance. There is always room for improvement in marketing and advertising. Use online software like Google Website Optimizer, Hypertracker, or AdTrackz to keep track of your campaigns. Try different facets of your ad text, such as headings, descriptions, calls to action, ad color, and more.

Step 5: expand your marketing campaign

Once you have had some success with your marketing campaign, you can expand it by investing more funds in your current marketing avenues to drive more traffic and / or you can drive traffic from more avenues that will bring you multiple streams of traffic.

A well-planned e-book marketing strategy can make the difference between a wildly successful e-book launch or a mediocre one. Take your time to devise a proper strategy, and then take massive action!

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