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Finding a good SEO agency

Search engine optimization done right, often called SEO for short, is designed to allow websites to appear in search results when people search for products and services rather than just company names. The idea is that people looking for things online can find a business website without any prior knowledge of the business or its name. There are all sorts of tricks and techniques that go into SEO, but good sustainable methods (also sometimes called “white hat SEO”) are based on the idea of ​​making your website easier for people to read and understand. search engines, which means they rank higher in searches for appropriately relevant terms.

It’s not uncommon to decide to outsource SEO to third-party marketing agencies and other companies, but there are too many dodgy guys out there who like to take companies looking for SEO, especially local and small businesses, at a very high price. So how do you actually go about finding a good, honest and legitimate search engine seller?

It is actually incredibly easy to find a decent SEO agency online. Go to a search engine like Google or Bing and type in “SEO agency”. Ignoring the paid ads at the top, any business that landed at the top of the search results is what you want – you must be pretty good at SEO or your own website wouldn’t rank that high in the natural listings!

To narrow things down a bit, you could try broadening your search. Let’s say you live in Essex and want a local agency; just type “SEO Essex agency”. Or if your website is specialized and you need special help, you can add your industry or type of site: “SEO tourism” or “SEO e-commerce”, for example. This can be a great way to find niche SEO agencies that have specialized expertise in your field.

Sometimes SEO agencies (or at least people claiming to be SEO agencies) try to solicit businesses by sending them emails or submitting contact forms with various incentives and offers. However, if you see something like this, it’s best to ignore it: If a company that supposedly specializes in search engine optimization is reduced to spamming inboxes for business instead of, say, doing SEO for that your own website ranks high and people. you can find them anyway, most likely they are not very good. The same goes for SEO services advertised in paid ads at the top of search engines or in banner ads on other websites. If their search marketing is good, why do they have to pay for their placements?

Another thing to keep in mind is to stay away from any SEO agency that promises you “top position for x keywords” or something similar. Almost all modern search engines use personalized search, which means that everyone sees websites in slightly different ranking positions based on their personal search history. Absolute rankings are a thing of the past, anyone who claims to provide this type of service is blatantly lying. Modern SEO will use sustainable “white hat” techniques to drive useful traffic to your website, not using dubious exploits and tricks, constantly slapping you with search engine updates like Google’s infamous Panda and Penguin algorithm changes.

Once you’ve found a mostly good looking SEO company, you’ll need to ask them a few questions before jumping into their services. In addition to the usual checks like your list of existing customers and testimonials, it’s a good idea to talk to someone directly over the phone or in person. Here are some good questions to ask them.

  1. Who does your search marketing work? Is it managed by internal staff? Do you do any subcontracting, especially to foreign companies? Many agencies outsource to cheap link builders in Asia who tend to produce very low quality work that can negatively impact websites in the medium to long term.
  2. How often do they report and what format do these reports take? Any professional SEO agency should provide regular updates to all of their clients, along with written reports detailing actions taken and progress made.
  3. What kind of skills and qualifications do they have? Take a look at their existing customer lists for any big recognizable names and see if they have someone who is Analytics-qualified. Some companies even use quality standards like ISO 9001, which is a great sign.
  4. What else do they do? Many of these companies are primarily website designers who are resellers of outsourced SEO services to increase their profits. It is better to look for an online marketer to make sure you get a good quality service.

If you don’t have the money to hire a professional SEO agency, there are other options available. Some companies will let you pay for a one-time website review to make recommendations on how to improve your site from a search marketing perspective, or you can research current SEO techniques and ideas yourself.

Many online marketing methods are actually surprisingly simple. Increase your domain authority by having other relevant sites link to yours. Get a backlink boost as well as an overall marketing benefit by using social networks like Facebook. Keep your website full of good quality, regularly updated content to encourage people to link to you and increase the visibility and importance of the site. Use a good and solid SEO plugin for your content management system and make sure your website code is error free.

Remember that you will get a natural boost from modern search engines if your website is

  • Well designed, easy to use and pleasing to the eye.
  • Full of good, up-to-date, useful content designed for real people, not search engine bots.
  • Bug free, fast loading and no spammy ads or buggy code

Happy website marketing everyone!

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