Guest Blogging: How to do it the right way
Blogs are becoming very common in the online world as most of the people read or write articles online. Today’s generation of marketers have begun incorporating blogs into the online marketing strategies of companies and businesses to attract the right visitors. Guest blogging is one such marketing strategy that has helped many businesses expand their customer base as they
It offers mutual benefits for both the blogger and the host website. By simply featuring guest bloggers’ posts on your website, you will not only be able to generate traffic, but also help the blogger to expand their readership.
Guest blogging is also known as guest posting in which a blogger writes content for another company’s website. A guest blogger creates content for host websites based on their requirements, which could be a challenge for them. Both you and your host website benefit from this guest blogging strategy in the following ways:
1. Drive traffic to a company’s website so they can improve lead generation and gain new subscribers.
2. SEO ranking improves as links are built from high-quality sites. This helps improve your website’s position in various search engine results.
3. Credibility and brand awareness are also increased due to the fact that a third party, the guest blogger, has written about their experience with your company.
If implemented correctly, guest blogging can be a great asset to your digital marketing strategy and increase your brand reach in no time. Now let’s look at some of the tips and tricks that will help you implement an effective guest blogging strategy:
1. Define objectives:
Make sure you and your marketing team have clearly defined and understood the vision and purpose of your business or brand. You can even create sub-goals that you want to achieve by implementing this strategy. Some of the goals may be to increase website traffic, improve SEO rating, increase number of subscribers, build product awareness, etc. Being clear about goals will help you create crisp blog content so your target audience gets the message you want to convey. Clarity will help build trust with your potential customers.
2. Find the right website:
An easy way to find a website that accepts guest posts is through an online search engine. You can use keywords like ‘write for us’, ‘guest article’, contribute for us’, etc. to search the websites. You can also find websites where your competitors are guest blogging and approach them for the same. Your competitor’s newsletter or social media account will give you the links to their blogs. Alltop lists the top websites on multiple domains. You can even start your website search from here.
3. Discussions with site owners:
When you begin your conversations with a website owner, make sure your content is up-to-date and accurately conveys your thoughts. poor content and
irrelevant pitch formats will divert the interest of site owners. It would be good if your proposal is in sync with their website and the content that is published on it. Well-researched work will help you form a genuine relationship with the site owner and accomplish goals at a faster rate.
4. Choice of theme:
Research the website where you would post your guest blog. Study some ideas related to the target audience you plan to reach with the publication. Use all of this research to decide on the topic of your blog. The more popular the topic, the higher the number of views you will get on the blog. In general, posts that share life experiences and life hacks are more popular with readers. Buzzsumo is a good tool to get an idea about potential topics that will generate good hits.
5. Content quality:
The content you want to post should reflect value-added qualities.
for the viewing public. While writing the articles, make sure that the tone is not promotional, otherwise the audience will lose interest in reading the blogs. Some of the following points will help you with the quality of the content:
has. Include a relevant internal link to any of your company’s blog posts.
b. Write a concise, crisp, and clear bio to engage your audience.
against Include popular keywords to drive more traffic to your blog post.
d. End the post with a call to action that asks readers to share their thoughts and comments.
me. Use various analytic tools available to track guest blogging traffic to gain insight into further improvements.
6. Be Attractive:
Try subscribing to the comments section on your guest blog if the website
the owner allows it. Once your blog is live and has started getting views and comments, be sure to respond to these viewer interactions. This will help you connect with your new audience, and in return you can gain subscribers on them. If you are receptive, then the website owner will also feel positive about working with you and this long lasting relationship will help both of you to expand your online audience.
7. Promote the guest blog:
Content promotion will help you reach a larger audience and even the website owner will benefit from increased traffic. You can use
the same channels to promote the guest blog that you use to promote your brand and products. You can also post links to your guest post on various social networking websites. Keep writing and promoting guest posts to reach your objectives and goals that you have defined in the marketing strategy.
You now have a good understanding of the steps you need to take to create an effective guest blogging marketing strategy. Just avoid common content marketing mistakes and keep track of the goals you set when defining your go-to-market strategy. This will help you increase brand credibility and reach a larger audience in your industry. Share your thoughts in the comments section below.