I think by telling people that they will have the opportunity to download the transcript after the interview, more people will sign up. Especially when a subscriber only has the option to listen live. Let me give you an example. I’m taking Alex’s Teleseminar Secrets program, and I know what I’ve done in my marketing. I market prerecorded audio interviews.

I did my own teleseminar event, a live teleseminar. Now, I didn’t promote this as strongly. I sent two emails to my list, one announcing that I will be doing an upcoming teleseminar on how to make more money from your audio interviews. Then I sent another email after that that only mentioned one PD. I didn’t mention the time of when it was going to be, but I said it would be live.

Once I decided on an hour, in an email from PS I said, “Look for my next email and I’ll be announcing the time of the live interview on how to make more money from audio interviews.”

Then I sent one more email that revealed the time and date of the actual teleseminar, the live one we are in now. So, I only sent it twice.

Now in all those emails, I thought it was very important to mention that if you can’t make the call, and I mention it, if you can’t make the call, then you can download the recordings. You will be able to reproduce it on a repeat line and I will have the complete transcripts.

So, I gave them a choice. If you can’t make the call, I’ll have it available, which is pretty consistent with all the interviews I have on my site. Matches my list. There was no real pressure to get someone to come to the event live to listen.

Now, I promoted Alex’s teleseminar, and the way I promoted it, I sent six different emails promoting this live teleseminar. It was a promotional call for his teleseminar secrets and I sent out six different emails. I sent one an hour before the call. I really wanted to try this and put it to the test.

I mentioned in all those emails, it will only be live. I will not post this on my site again. I don’t have it on my site. Only people who signed up and registered can have access to the replay. If you did not sign up and registered your first name, last name and email address, you would not have access.

The only way he could hear it was live, and every time he emailed his list. Let’s say you have 10,000 people on your list. Let’s say you add 1,000 people to your list. If you have a pretty good reputation, you send a thousand emails and you might have about 200 open to open the email.

So out of those 200, there may be a certain number of people who will do what you ask them to do. It may end up being one or two percent, but you can send the same email a week later and get one or two percent, or a total of 200 people, to open your email.

Then you can send it in at a different time on a different day, and another 200 out of a thousand people may open it. So each time you send an email, it will land on a different section of your list, increasing your chances of bringing someone to an interview you have or having them sign up for free. teleseminar event.

I think after studying Alex’s stuff, there’s definitely power in listening just because it makes people come over because they don’t want to miss it. I think they come because they don’t want to miss it.

My thing is that I would like to bring the content to the head of that potential potential client. I don’t want anything to get in the way. People don’t like being told what to do. I mean, “I’m going to have a teleseminar. It will be live. If you want to be on my call live, great. This is the time.”

I didn’t promote it much because I only had 96 people on the line, but I always said that you will get the replay no matter what. I bet a lot of people will listen to this replay after it’s done.

It’s going to be more convenient for me to deliver this recorded teleseminar to someone on their own terms, and they can download it. They can play it on the phone line. They can listen to it on YouTube. I’m going to give you all the different methods that I market my audio interviews as a way of listening to this.

So when you say offering the transcripts as a sign-up bonus, I think that would help you. I’m offering everything no matter what, but I think that makes it effective. There are people who will only offer the live listening event or sell the transcripts for ten dollars. So if they sign up for the live event and there is a ten dollar upsell, you can get the transcripts, and then they can upsell the transcripts in a three ring binder with a CD. So there are also ways to sell that information.

I am looking for the big picture. I don’t want anything to get in the way of the message. I want to be able to sell the high-end service, like my audio interview service, where I charge people to do an interview and to be able to edit it and have the interview update in all the different methods and ways that I’m marketing my interviews from audio, do it all for them.

I’d rather have the opportunity to make a sale like that than make a ten dollar sale on a few transcripts, and not have the potential to get my message and my entire sales message into your head.