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How can current affairs affect the marketing of your brochures?

Keeping up with current affairs is crucial in business, after everything that happens in the news somehow has an effect on the economy in some way. At the moment, everything that appears in the newspapers seems gloomy, with the crisis in the euro zone and the instability in the Middle East. However, you can use some of this in your brochure campaigns to help persuade your customers to spend their hard-earned money on your product or service.

The euro zone crisis has caused a massive decline in the world’s economies, especially the UK. Very few households have money to spare, so you should be able to persuade whoever is going to read your brochures how they can save money by shopping with you. How are you going to do this? Offering them an opportunity they cannot afford to miss. Include a coupon with your brochures that allows the reader to save a substantial amount of money on their everyday purchases.

Flyer distribution is a great way to take advantage of the seasons. Using a continuous distribution plan in the run up to Christmas would help get your message into the hands of potential gift buyers. However, be sure to remember that handing out 2,000 flyers in early December is not the way to go, plan your flyer campaign well, start handing out on November 1st and end on December 24th. Also, use several different types of brochures that offer something slightly different.

Combine your flyer campaigns with social media, this method is great for keeping your potential customers in the link between flyer drops.

Current issues have a huge impact on business to business commerce, businesses are struggling right now, so it makes sense to offer them something they can’t refuse, something that will save them money over other competitors. Okay, maybe you won’t make that much money, but an introductory discount coupon works wonders for gaining new customers and once you have them in your address book, you can work to sell them a slightly better service that will make you more money. . Another good thing about this is that business owners talk. They talk to other business owners at networking meetings, when they buy or sell with other companies, every day they talk to other people who have the ability to use their service, so if you can get along with the business, you might recommend it. his friends.

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