Marketing has been an important aspect since unknown times, the demand and supply of items made the exchange of resources a necessity. Shortly after the invention of computers, changes such as storage of large amounts of data could be seen as memory capacity increased. Then the idea of ​​connecting with the world digitally became widely accepted as storing the information about the next person became easy. As it was the year 1986 when the first database software was introduced, essentially to propose an obvious change in the business world. The first search engine ‘Archie’ was developed as a project by a group of students from the School of Computing and Science at McGill University. It was in 1987 when the requirement to connect the school to the Internet had to be fulfilled and that was the time when a Telnet protocol was used for login and search.

Sear products were promoted by Prodigy in the 1980s, but they were unsuccessful on the first try and Global Network Navigator won the race by selling the first clickable web ad in 1993. Along with web ads, GNN also managed to become the first business website. Around May 1994, online marketing was promoted, leaving behind traditional practices. There were many updates that took place during that time, and in July 1995 Focalink Communications launched the first central ad server. The centralized ad server made it possible to manage and track ads online. Meanwhile, the market underwent a major change when the search engine ‘Yahoo’ was founded in January 1994; its founders Jerry Yang and David Filo were overjoyed at the time of its incorporation on March 2, 1995.

The year 1996 saw tiny but important changes like the launch of different search engines namely: HotBot, LookSmart, Alexa. Social networking got attention with the first social networking site ‘SixDegrees.com’. The year 1998 was a turning point for the world, as encouraged by the supervisor, Terry Winogard; Larry Page and Sergey Brin gave birth to ‘Google’. Initially, the domain used by the search engine was ‘Google.stanford.edu’, later, on September 15, 1997, the domain ‘Google.com’ was registered. While people began to love the user-friendly design of the Google search engine, there were also some closures. Shopping mall search engines were out of the market, the first social networking site ‘SixDegrees.com’ was also removed.

Important changes occurred for the year 2005, with the launch of LinkedIn, MySpace, Gmail. Along with the launch of WordPress in 2003, social sharing took on a new dimension, as people started sharing their interests shortly after becoming familiar with its use. The launch of YouTube gave access to upload and view the videos. It was the year 2004 when Google and Facebook went live to the public.

In 2006, Microsoft launched MS Live Search, which attracted many users, and the launch of Twitter gave an introduction to tweets from ordinary people and famous personalities. With so many advances in a decade, it was in 2014 when the mobile surpassed the use of the internet on PC. After this change, the market realized that people have moved more towards the use of mobile devices and that young people should be the target of smartphones.

With new practices and improvements, the concept of marketing has completely changed. Major changes were observed in digital marketing agency in India, Austria, Singapore, Denmark, Belgium, Israel, Hong Kong changed. The world began to imagine it in a different way and the definition of marketing entertained a broader concept.