Prospects want to leave feeling warm and welcoming at the end of their visit. You can light the fire of MLM success by providing extreme value on all of your content. This is another way to drive the success of your business and another way to define your business model. In another article, some business models were discussed, such as providing wants, luxuries, needs, and solutions. In each one there is a value, but not all of them support the contribution of value to the same level as this model. You can use this mode to separate yourself from the crowd.

Break up with the crowd the easy way…

Everything you create has value to some degree. In this model, the value must be clear and powerful beyond measure. This means clearing out the fluff and focusing on guided steps for your prospects. This means going deeper into your experience and bringing out all the pains and joys within your soul. When you write an article, you need to focus on providing insightful advice or facts that will help the reader go to the next level. You can also do this in editorial articles, especially if you talk about your experience in each problem area. Keep the fluff to a minimum, but talk about your struggles, but don’t dramatize the experience. You won’t win an Oscar for drama in your marketing material.

To stand out from the crowd and lead a vibrant industry, your answers cannot be canned, they must be applicable to a given solution, even if you have to discuss the pros and cons of your solution. Give the reader the desire to make a decision without confusing him with side notes. Provide value that is relevant to the topic and link to similar material on the topic, if applicable. This is how you become an expert and separate yourself from the crowd. Prospects will seek your advice on the given niche.

Review and clarify your value in your content

As time passes, you develop your skills and learn new ones. You can go back and review your content and re-edit it to highlight the value to your prospects. Some content will expire and have no use. Other content may need a little rework to bring it to life. It is helpful to create a checklist to use to measure the success of the given piece. Here is a small list to help you. The first thing to add the value of the message, score it between one and five. Five being the best and one being the lowest. Does the material have the correct level of value? Is it too fluffy or is it off topic? Again rate this between one and five. Did I use the correct tone? Please rate this question as well. Is the information out of date or cutting edge? You can use these quick questions to help refresh your old material. happy marketing.