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How to Network Successfully with the 7Ps

Networking is a must for all business owners. However, not everyone is thrilled at the prospect of walking into a room full of strangers to promote their business. Doubt can arise and no matter how much you love your business, there is always the fear that others won’t. Here are some things you can do to make the most of any networking event.

  1. Prepared

    Not only do you have to find out where and when the event is; you should also find out in advance who is going to be there. Decide who you’d really like to talk to and do some background research so you have things to talk about when you meet them. How can you help them? How can they help each other?

  2. Tone

    Put together a quick resume (a pitch) for your business so you can confidently tell people what you do. The length of the piece depends on whether you have to stand up and fill a certain time slot or just introduce yourself in general. Have a couple of versions so regular attendees don’t get bored of hearing it.

  3. Immediate

    You should always arrive early to networking events so attendees can get to you. This is much easier than trying to fit into established groups and conversations. You will also have the opportunity to position yourself in the optimal place; for the buffet.

  4. pocket

    If you collect business cards from everyone you meet, don’t let them sit in your pocket; follow up on all contacts with a phone call or email, even if it’s just to say how nice it was to meet them.

  5. pencil

    Simple, but don’t forget to grab a pen so you can take notes on people you know, maybe additional information you missed on your business card. Also take notes on the feature presentation for future reference.

  6. problem solved

    Tell your new contacts what but also explain to them how you can solve a problem they are having. (This should be the core idea of ​​any of your marketing activities, not just networking)

  7. persist

    don’t give up People may not remember you the first time, but they will certainly forget you if you never show up again. A specific group may not be for you, but when you find one that adheres to it, even if you don’t get any business, you can make new friends.

Above all, do not be afraid. They are all there for the same reasons, so don’t be shy about promoting your business and have fun.

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