In my 15+ years as a licensed real estate seller in New York State, I have often witnessed homeowners considering selling their homes and considering hiring the real estate agent, who could best serve and represent, their needs and requirements, which were overwhelmingly influenced by someone’s suggested listing price. Instead of focusing on what you might sell, as they often seemed to fail, realizing that there is a big difference between an initial proposed price (offered and quoted) and the final price of the product. DIRTY! With that in mind, this article will briefly attempt to consider, examine, review and discuss, using the mnemonic approach, what this means and represents, and why it is relevant and important to the home seller.

1. Strengths; sale; system; solutions; strategy: Sometimes an initial listing price is a well-considered strategic move, based on something specific about the property or the current real estate market. How does this particular home compare to its actual competition, in the specific area and home style/size? How could it be better marketed and represented, to maximize the impact of strengths, while minimizing and addressing areas of weakness? Is there a well-regarded system that painstakingly examines these details? The strategy should focus on end solutions and achieve the best possible price, in the shortest possible time, with a minimum of hassle!

two. Attitude; fitness; attention; stocks; trick: Hire an agent, with a positive, can-do attitude and the well-developed set of skills and abilities that best serves you and your personal needs, goals and priorities! You must exhibit astute behavior and foresight, while paying close attention to the big picture and proactively taking the right actions, which create significant positive results!

3. Listen; to learn; lessons: If a homeowner is able to learn the lessons of those who have previously gone through this often stressful process, period, there are fewer surprises! Hire an agent who will listen to your specific situation, learn from you and your experience, and act in the best way for you!

Four. Whole; emphasis; empathy; efforts; endurance; Excellence: You need someone who will look at the bigger picture and focus on getting you the best price and terms for your unique situation! When you proceed, with the highest degree of genuine empathy, and put your emphasis accordingly, while putting forth your best efforts, the owner benefits! Since there are often many obstacles and challenges throughout the process, the best agent proceeds with perseverance, to persist when others give up. He will never settle for good enough, but must demand the highest degree of personal excellence from him, consistently and always!

It is not the price for which it is quoted, but the amount of the final DIRTY! Since, for most people, the value of their home represents their single largest financial asset, doesn’t that make sense?