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Make your web design color choices sell for you

Colors are such an important ingredient in your web design that it cannot be emphasized enough. We all know that different colors affect people’s moods to varying degrees, so this will also affect your customers’ perspective on your business.

You’ve probably heard people talk about being green with envy or a person who is depressed when seeing black. Of course, seeing red shows great rage like the bull chasing the red cape of the bullfighter. Therefore, the colors will affect the different moods of the people who are viewing your website, so pay attention to the following notes on the moods that come with all the different colors.

Neutral colors

Black is very often associated with death and depression, but also with sophistication and elegance as in a black tie affair. Often times, people selling jewelry, for example, will go for a lot of black in their web design. Gray is many times the choice of people in the business world, as it stands for reliability and being conservative. These are great commercial colors for web design, as long as they are used with a second color. White represents cleanliness and purity at least in our Western culture, like marriage, but in Eastern cultures it means death. This is one of the most used colors in web design when it comes to page color. Brown – gives a homey feel with earthy earth tones. Very often favored by site owners selling natural products and services.

Cold colors

Purple has the creative abilities of royalty, especially the darkest and lightest romantic shades. It is often seen in web designs for dating sites or beauty sites. Blue shows confidence and intelligence. It has a calming effect. Green is known to be associated with negative emotions like jealousy, but the positive side is wealth and having a lot of money. One can choose this color for web design if their site deals with money.

Warm colors

Red draws attention in a big way by emphasizing something you want to stand out and can raise your blood pressure, so be careful about how much red you use when it comes to your web design. Pink is the most romantic and innocent feminine interpretation. This is a color that craft sites or baby sites seem to favor as web design colors. Orange is known to stimulate the appetite on vibrant fall days. Yellow is for happiness and warmth, but the opposite is cowardice or weakness.

Now that we have gone through all the colors, we need to talk about the colors that would be complementary to put on a website. You will have to decide if you want your message to be seen by people or if you want to create a feeling of warmth.

The atmosphere you want can be achieved by pointing out which colors would suit you the most. The best background color is probably white, as it better displays the other colors to make them stand out and add definition. You can have one as the dominant color and use another as the complementary color. Mix them up to make it easy on the eye. If you prefer to use a color scheme, you can use different shades of the same color to different degrees.

So if you want to immediately grab the potential customer’s attention, use two or more dominant colors to make them stand out. Remember that this could be counterproductive for you, as the vibrant colors could irritate many people. Try a few different combinations together until you choose the right combination for your web design.

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