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Media manager Gerhard Zeiler: “It’s a fight for attention”

The former ORF and RTL boss Gerhard Zeiler runs the international business of the US media giant Warner Media from Salzburg. In the SN interview, he talks about the future of the TV and streaming industry. He says that the ORF has to change. And he gives tips on how young people can make a career.


SN / APA / GEORG HOCHMUTH

Gerhard Zeiler has worked for Warner Media for ten years and is responsible for the international advertising and television business on three continents.

The center of life and work of media manager Gerhard Zeiler (65) has been a villa in the city of Salzburg since the first lockdown in 2020. We sit across from each other in the large office. At the next table is a chess game with “Game of Thrones” figures. The series is the world’s most famous production by HBO. The broadcaster and its still young streaming service HBO Max are at the center of the current strategy of Warner Media, the US company for which Zeiler has been working for around ten years. Since August 2020 the …

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Accessed on March 19, 2021 at 3:51 am on https://www.sn.at/panorama/medien/medienmanager-gerhard-zeiler-es-ist-ein-kampf-um-aufsehen-101296567

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