Prospecting MLM by Fishing or Hunting
There are two ways to prospect in the MLM network marketing business: fishing and hunting. These two methods are directly opposite to each other. One method will help you build a massive organization and make you the main producer and source of income for your company, while the other method will repel your friends, family, and even potential winners.
1. Prospecting by hunting: During my early days in MLM, my upline kept telling me to keep calling a friend or family member until I said no. Something didn’t feel right about this. When I put myself in the shoes of my potential client, I found him unattractive; regardless of how attractive the opportunity they sold me is. I wouldn’t even find out because I will keep running away from the marketer and his opportunity.
When a hunter goes hunting, they hide and sneak away. When the animal or hunter discovers that it is being hunted, it runs further away from the hunter. One of my mentors said, anything or anyone caught by hunting usually means they were killed before they were even useful. Does it sound familiar to you? He did it to me because I have had practical experience. One of our closest friends didn’t answer the phone after seeing the opportunity. When we finally caught up with him at a social gathering, his reason for not doing the business was that he would never chase people the way he liked us.
I had been there before. I had been that family or friend who had bothered to take a look at a second source of income. I found it difficult to understand that method of marketing an opportunity, even though I was unfamiliar with MLM at the time. By this time, I had already built another traditional business for success without my family and friends. In fact, I completely ignored the people closest to me and gained credibility by marketing myself to strangers. After that, my family and friends flocked to refer me to people who needed the solution that I offered in Real Estate.
2. Prospecting through fishing: Fishermen fish by adding value to fish, or so it seems. Value is the food you would put on the bait and hook. During that period of attracting them to you, it is simply the point where you build trust, credibility with the fish. The fish is usually alive when caught and can be caught with other fish. Most importantly, they are useful. In fact, in MLM network marketing, we are not going to eat the fish. We are going to help them become fish fishers by training them and thereby changing their lives.
In conclusion, when you have a gun in your hands and you start running after an animal, it does not matter if you are doing it in their favor. Either it will escape or defend itself if the animal is wild enough. MLM Network Marketing Business is all about relationship and that will never change. The tradition of scaring your friends and family is not efficient because that eliminates the relationship. I find it ironic that the top producers and producers in this industry don’t have to scare their friends and family either. Only beginners do this. Jesus said that I will make you fishers of men and not hunters of men.