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Social Marketing Ideas to Promote Your Real Estate Business

The real estate business… what could be less Internet oriented? Sure you can look at photos, but your clients have to see the house, walk around, feel the place. How can social marketing tools help you? What does Facebook or Twitter have to do with property sales?


Every real estate professional knows that selling homes isn’t about buildings, it’s about people. And between advertising and networking, professionals spend 50-75% of their time trying to reach and interact with them. Current clients, potential clients, and past clients form the core of a real estate agent’s social network. Naturally, every active agent wants that network to grow.

But how?

Even at the most basic level, a site like Facebook allows you to reach, contact, and interact with many more people than you might ever see face to face. It just has a wider range even than your phone. Something as simple as creating a Facebook page instantly puts you in the pool where you can swim with lots of other people.

Expand your web presence and create an online community through Twitter and Facebook pages for your business. Then come closer. Explain what you do and do it in a way that shows your Facebook Page fans how you can help them. It’s not about you, it’s about your customers.

Hit that theme in a dozen ways. Create a survey to discover your biggest complaints when buying a home. Post relevant news, offer photos, use the discussion forum to generate buzz. Let everyone know about upcoming events.

However, there is nothing wrong with self-promotion, done the right way. Tell your Facebook page fans about how you just closed a deal and how you made a newlywed couple excited about owning their first home. Talk about your city, how it has unique characteristics. If it’s on a list of the best places to live, even better. Tell everyone!

Social Marketing Ideas To Promote Your Real Estate Business Now – Take It To The Next Level With Twitter. Twitter is much more focused on real-time interaction.

You are in the middle of an exciting deal. A family has just moved into your area and you are showing them some of the unusual properties that are recently on the market at historically low prices. Tweet your enthusiasm for everyone. Passion breeds passion.

Invite all your online friends to visit you at the earliest opportunity. Provide free advice on how to find a great carpenter, gardener, or plumber. Indicate the information of the open house. Inform everyone of local market trends. Everyone today is interested in how the economy affects real estate and vice versa. Become the go-to guru on Twitter for those insights.

Real estate professionals can keep in touch with their existing client list and significantly expand it by taking advantage of the latest social media tools. Real life meets virtual reality. See how one improves the other.

Both Facebook Pages and Twitter are places where you can:

  • Create a community around your business and gain additional exposure
  • Share valuable content on DIY resources and ideas. What’s new in the field of “green housing”? What are the biggest benefits of using a real estate agent instead of doing everything yourself?
  • Inform fans of what is happening in the real estate industry. Are home prices going up? Down? Is it a buyers market or a sellers market? Tell them how best to approach the search for a home in today’s market. How can they best stretch their dollar? Don’t forget about sellers – let them know the top 10 things they can do to increase their chances of selling their home in today’s market. Or what they can expect when they first put their home on the market.
  • Ask fans to provide input and feedback on their home hunting experiences. What have been the biggest obstacles and how did you overcome them? Could you list the best resources you used for your renovation projects?
  • Create contests and special offers
  • Get a little crazy and creative – kick back and have some fun
  • Advertise your upcoming events, like open houses, etc.
  • Upload your videos and photos of the houses you are selling. Encourage your Facebook followers to upload “Before and After” photos and videos of the renovation.
  • Advertise your new products/services
  • What is happening in your city and nearby areas? Get people excited about moving to your city. Think of the different ways you can do this. Explore what the various neighborhoods are doing for fun and excitement. Why not share them with your social media visitors?
  • What about other related topics that your audience is interested in? Could you provide them with information on: home decorating tips, green home project ideas, flooring options, DIY resources, ROI for typical renovation projects, how to recycle your old material from renovation projects, both inside and out? out in the garden? The list goes on and on when it comes to home and garden related topics.

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