TikTok’s colossal boom, strong Instagram growth: Belgian internet users spent 1h45 per day on social networks in 2020
On average, Belgian internet users aged between 16 and 64 spent 1h45 per day on social networks in 2020. And TikTok has 2.8 million active Belgian users compared to one million a year ago.
Did Belgians spend more time on social media in 2020? A benchmark study by We are Social and Hootsuite provides several answers.
First observation, the time spent on social networks has increased significantly. On average, Belgian internet users between 16 and 64 spent 1h45 per day on social networks. This represents 9 minutes more than in 2019, i.e. an increase of 9.4% on an annual basis. In 2019, it was a 5-minute increase that was observed. We also note that the Belgians have diversified their social sources of information, entertainment and exchanges. “On average, Belgian Internet users between 16 and 64 have 7.4 accounts on social networks, against 6.9 a year earlier. The growth of social networks has therefore been confirmed, which was expected”, analyzes Xavier Degraux, trainer and consultant in social networks, who draw up several striking observations.
The first concerns Facebook, which has recovered. “After a serious decline in Belgium, Facebook has therefore recruited new members, thanks to the confinement. According to our own calculations, it has 6.91 million active Belgian users. We can imagine that the new users are more aged, the opposite would be surprising “.