Timely and lucrative ideas for audio interviews
Lucrative for one person may mean something different for another.
There are millions and millions of different topics, niches, and products out there.
My niche, the internet marketing crowd and the copywriting and marketing niche, is such a small niche.
Copywriting niche, if you ask ten people on the street, “What is copywriting?” I guarantee you probably out of ten, maybe one knows what copywriting is.
My niche is a very small niche, but there are huge niches out there. One niche that I like within my little niche here is I like the business opportunity. It’s that saying: “Catch a man a fish, feed him for a day. Teach a man to fish, feed him for life.”
When you’re selling a business opportunity on how to make money, or you’re selling them a system that they can implement and use to support their family for the rest of their lives, that has a lot of value. There are many people looking for that. Therefore, I like the business opportunity. One of my main products is an HMA Marketing Consulting System. Now that is a business opportunity. It teaches you how to be a marketing consultant, and if you take it, study it, and implement it, you could make a good living doing marketing consulting. Therefore, it is a shortcut to the process.
Those kinds of products have a lot of value, and it’s great to use audio interviews, expert interviews, and testimonial-type interviews to promote those kinds of things.
So I would go with the business opportunities and you might find other niches that are even more popular that are in higher demand and say, “Do your research.”
Many of my recordings are not necessarily a business opportunity, but are informational trainings. Really, copywriting could be a business opportunity, but there are skills like negotiation, copywriting, and sales scripting and how to get more referrals. Those are all skill type interviews, and those will actually translate to more money in your pocket.
So my niche market, business skills and business opportunities have been quite good for me. So I would stick with something like that, and also think about the type of margins when creating your information product. Why might they sell?
Business opportunities tend to sell for higher margins. People will pay more for them. People will pay a million dollars. I don’t know how much a McDonald’s franchise costs. Maybe it’s two or three million now, or they’ll pay a million dollars for a Subway. Franchises are being sold every day, and these things cost fifty, sixty, seventy, eighty, a million dollars because they are business opportunities.
When people buy them, they believe that franchise will support them for the rest of their lives. So I would consider something like that with a high margin. I absolutely believe that audio can sell expensive items like that.