Tracy biller is a well known MLM training expert. In 1995, he has successfully built his first large organizations by targeting other network marketers using what is called a genealogy list. A genealogy is a database of distributors who are currently in a network marketing business or who have left the industry because their business closed.
For many years, only people with higher incomes had access to these reports and they kept this strategy secret. While heavyweights were teaching the average network marketer to list a hundred names, talk to family friends, and potential opportunity seekers (not quality leads), these same heavyweights were sponsoring other network marketers. networks using a genealogy list.
Tracy Biller has done something that no other known great hitter, higher earner, or industry coach has ever done. That’s exposing the truth when it comes to recruiting. In her current training course, Tracy Biller reveals that to put the odds of success in her favor, the average network marketer must know who her target market is. Then mention that your main target leads are other network marketers.
Here are the reasons Tracy Biller gives:
1. Network marketers already believe in the business model. You do not need to explain the concept.
2. Network marketers are already highly qualified prospects.
3. Most network marketers are making little or no money from their current programs.
4. Most network marketers will look to another company if they think it will offer them a better opportunity than they currently have.
The fact is, the heavy hitters, gurus, and top earners made a lot of money because they recruited within the industry. Not family and friends, not this ridiculous strategy called “The Three Foot Rule.” They targeted network marketers. It is a tried and tested method that is a must if you want to have any level of success.
Recruiting other network marketers obviously makes sense because that’s your target market. However, buying MLM genealogical leads and cold calling that Tracy Biller encourages is a tactic you may need to worry about. Here’s why, these people never ask to be solicited. In other words, they haven’t asked you for any information. You may have problems with the Do Not Call Record if that person is on the DNC list. MLM genealogy lists are generally out of date. Therefore, they have inaccurate information. Not only that, those reports are typically sold over and over again. Which means that the list is not really yours. Many other network users have the same list and are communicating with these potential customers just like you.
So how do you sponsor network marketers in today’s environment? Well, there are several ways. However, the best way is the Internet! With the dawn of the internet, you have a fantastic opportunity to attract network marketers and other highly qualified prospects to your main program. With solid internet strategies and web 2.0 technology, the door is wide open for anyone willing to learn a new model of network marketing. Why bother presenting your opportunity to Uncle Frank or cold calling with outdated scripts and inaccurate genealogy reports? Learn the new network marketing model to attract an endless stream of high-quality distributors and other prospects to be your business.