Digital marketing is an approach that covers all marketing techniques and strategies through an online platform. This marketing approach also defined as an umbrella for all product or service marketing activities follows various online platforms. With the gradual increase in technology and innovation, several business units are implementing a digital approach in their marketing activities.

In a simple way, it is also called as the approach of promoting various products or services through the Internet or electronic means. Therefore, it differs from the traditional marketing approach primarily in its effectiveness and market penetration rate.

This marketing approach therefore covers or verifies, based on various likes or views, sales conversion rate, niche and relevant content. In addition to the Internet platform, which is closely associated with this marketing approach, it also includes mobile instant messaging, mobile applications, electronic billboards, and other channels.

Digital marketing and its importance

With the gradual rise in popularity on social media and other Internet platforms, customers are socializing almost 24 hours a day, 7 days a week. From a business point of view, it is a huge opportunity to target the likely customers that will surely affect the bottom line and image of the business. Due to a gradual increase in technological advancement and market competition, large and small organizations began to undertake digitization to improve their success rate.

The reason behind the implementation of such marketing segment in almost all business units is solely due to its effectiveness and performance. Some of the reasons why companies implement Internet marketing are as follows:

• Effective management of the relationship with the client through various channels.

• Effectiveness of the client engagement process

• Provide precision in the selection of potential customers based on their interests and preferences.

• Very effective and communicative platform to discuss customer issues in a short period of time

Therefore, with the gradual increase in demand for digital marketing skills, it helps to set the standards of opportunity in the job market. With its penetration in the market, the job market is booming day by day which creates a huge jump in a career opportunity among the students and professionals. From a career point of view, this digital marketing course becomes a real hit among students and even professionals.

Who should attend a digital marketing course?

• Students: University students, graduates, MBA (marketing)

• professionals: Marketing Professionals, Business Development Executives

• Contractors

Advantages that you can obtain when taking a Digital Marketing Course

• Create a demand as a professional

Due to the digital market focus, there is a serious skills gap among professionals. Therefore, one who experiences such a course will keep you ahead in terms of competition and give you enough exposure to the market. According to the statistics in question, we are going to experience a rapid increase in job opportunities in this field and the average figure may reach approximately 150,000 jobs by the year 2020.

• Increase in career choice

Among the world’s largest digital giants, namely Google, Linked IN, Twitter, etc., provide many opportunities in such a field. Several other major Fortune 500 organizations are hiring candidates in the digital marketing field. Marketing professionals can have the gateway to career enhancement and industry ready for years to come upon successful completion of this program.

• Better payment and salary increase

Instead of the contemporary marketing approach, digitization provides a cost reduction opportunity for management, therefore creating a salary increase opportunity for employees. Being an expert in this field is sure to put you ahead of time and the competition, thus creating an immense opportunity for career growth and development.

Students or professionals, those who opt for the digital marketing course must go through the following skill fields and they are as follows

• Introduction to digital marketing and its advantages

• Search engine optimization (SEO)

• Social Media Optimization (SMO)

• Search engine marketing (SEM)

• Junk mail

By successfully completing this course, you not only help students but also working professionals to take advantage of the best opportunity in this booming industry. Potential career opportunities or roles that candidates can gain through digital marketing experience are as follows

• Development of market planning strategies for the launch of products or services.

• Implementation of social media marketing, email marketing, maintenance of social media accounts through Facebook, Twitter, LinkedIn, etc.

• Incorporate SEO-related work to support online presence and visibility among Google search results

• Manage online reputation through blog creation, article writing, effective backlinks, etc.

Digital marketing surely helps bridge the gap while providing more job opportunities in this booming industry. In the competitive scenario, for marketers, it surely provides an edge over traditional marketing techniques.