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What is digital asset management?

In short, digital asset management (DAM) is the organization, management and distribution of any of your digital files, from images to text content and everything in between. A good DAM system will also keep your files safe. Let’s see more about what digital asset management covers to help you decide if you need it.

Content creation

Content creation is a big part of marketing today. By creating a system that makes it easy to find content that you have already created and can use, you will save time by helping you reuse content more easily. Also, you can add templates, branding assets, slideshows, and any content that you need to use frequently to the files.

You won’t have to sift through tons of misnamed files on your hard drive, in Google Drive, or in the files of your clients or coworkers. Instead, everything will be properly organized and easier to find when you use good DAM systems and processes.


When you have a good digital asset management system and processes, you can get a lot more out of the digital assets you’ve created. Your productivity will increase because you will not spend time repeating work or looking for guarantees that you can use.

Well-organized files mean that you won’t repeat the work you’ve already done. You won’t waste any more time looking for things that don’t have an appropriate name. You will be much more creative when you manage to organize your files correctly.


All your digital assets are now in one place and available to anyone who wants to access them. You can easily and securely access documents, pictures, and other files without worry. Most DAM systems offer version protection and more. A proper DAM system makes all of this a breeze.

You may want to share brand guidelines with contractors, marketing campaign materials with your Facebook ad manager, and copywriting guidelines for your social media marketing virtual assistant. When this information is easy to obtain and use, it will be used and adhered to.

Most likely, you just share a link and the user can take the link to use the document or even edit the document or file. It will be much easier with the right DAM system.


The other key to a great DAM system is that you can better preserve your files and use them throughout your life. You can also make sure that files that shouldn’t be used are archived so that you can keep them for the sake of history. In addition, it can include version control, permissions and much more, which facilitates the workflow.

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