Why SEO Content Writing Matters: Article Writing Tips
SEO content writing is a critical component of your online advertising. Whether you use the article writing tips provided below or simply focus on the SEO of your web pages, without optimizing your website or blog for search engines, particularly Google, you will lose a lot of potential traffic. In fact, you’ll be lucky if your web pages appear on the list, let alone on the first two pages.
A list from page n. 1 or n. #2 will get you traffic, but you really want to be on page #2. #1 for a selection of your important keywords; You have to work hard for that, and the more competition you have, the harder you have to work. To find the competition, simply enter your keyword into the Google search box and perform a search.
Types of Google searches
To get the most out of SEO content writing, it’s important that you understand how many other web pages are using your keyword choices. By simply performing a search for the keyword without delimiters, you will receive results showing pages that use the keyword in any form. So for ‘article writing’, Google will list ‘article writing tips’, ‘article writing’, ‘articles and writing’ and pages using any phrase that uses both words in any order. You can also list pages that use only one of these two words.
When using the keyword in the “SEO content” form, the results will include web pages that use only that phrase, although it could be used as part of a longer keyword phrase, such as “SEO content writing tips”. If you use square brackets, then: [writing articles]Google will list the pages using just that phrase, with the words in the correct order.
If you do a search for your keyword using each of these forms, you’ll see the number of other sites using the same form of the keyword just below the search box on the results page. That gives you an indication of your competition.
Don’t be discouraged if this is high, as the vast majority of these pages will be of poor quality and you’ll easily get over them with a few simple SEO techniques. One of them is to make your Meta content correct. It’s amazing how many sites, even those designed by self-proclaimed SEO web designers, fail to get the correct Meta content on every page of the website. Here are some tips.
Metadata: The metadata appears in the Head section of your HTML page. This is the top part before you get to the Body section that includes the visible data. The contents of the Head section are only visible to search engine robots and are not seen on the web page.
Title tag: This is what you see as the title of the web page in Google search results. Must not be longer than 59 characters, including spaces. Some say more or less, but that’s what Google seems to use, so stick to 59. Include your page’s keyword at the beginning and any secondary keywords after that.
Description tag: This is what you see below the title on your Google listing. Include your main keyword at the beginning and describe the meaning of your web page. Do not use more than 160 characters, including spaces.
keyword tag: Not many search engines use this, but it doesn’t hurt to include it. Please list no more than 5 keywords or phrases that describe your website, separating them with a comma.
Check the source code of the web pages that are competing with you for your keyword. These will show you the format to use and also what your competition is doing with their metadata. To do that, go to your website and right click on any web page, then click “View Page Source”.
That’s the first fundamental lesson in SEO content writing: make sure your metadata is complete. Google and other search engines use this in their listing, and if you don’t have any then you have less chance of ranking high. This is one of the most important online article writing tips you can get if you are publishing your articles on your own web pages.