If you want your business to be easily recognizable, great graphic design is an essential business service to invest in. People are naturally visual and respond to images much more quickly than to written text. The key to developing a good business brand lies in an integrated approach, applying a memorable design to all your promotional materials, products and stationery, as well as your entire web presence, so that potential customers can instantly recognize your brand.
There is more to effective design than simply producing a good logo, although that’s a good place to start. Here we suggest five essential areas in which to use graphic design to build your identity and corporate brand.
Logo
The first place most people start when designing their brand, the logo is a symbol that aims to express the values, ideology, and spirit of a company, all in one memorable, pocket-sized image. This is where graphic design meets intuition and vision, to capture the feel of the brand. Getting it right is crucial, as the rest of graphic design and branding grows from here.
Business cards and stationery
There is more to good business card design than simply gluing your logo onto card stock with your contact details. More and more companies are using innovative graphic design to make their business cards stand out from the crowd and to differentiate their brand. The same applies to your stationery and other printed materials. Good designers will create a complete design package that applies a unique integrated look to your brand.
packaging
While different products will have different packaging design requirements, it is essential that the overall design ties in with your company’s brand for instant recognition. Good graphic designers will create a brand identity for their packaging, while still designing different styles to distinguish different products and product lines.
Website
These days your business website is often the first point of contact for potential customers, so it is important that your design reflects your corporate identity and looks attractive. It’s very easy to put look and design element before user experience in web design, so keep this in mind. Always make sure the website is easy to navigate and read, as well as looking great.
Social media
Don’t forget the other aspects of your web presence when it comes to graphic design services. Make sure your company’s Facebook page is custom-designed for you, your Twitter background ties into your brand, etc.
Choose a graphic design company that offers a full branding service and can take care of all your design needs, from printing to website.