Did you know that people watch more than 500 million hours of videos on YouTube every day? Videos are clearly the most popular type of content on the internet right now. If you haven’t added video marketing to your digital marketing campaign, you’re missing out on a great opportunity. Videos are not going anywhere and can be a valuable asset to your business. They are expected to be responsible for more than 80% of online traffic by 2019.
Despite the numbers, many business owners are reluctant to incorporate video into their campaigns. While they may not doubt the effectiveness of this type of content, they are confused about how to get started and make sure your campaign is effective.
Many people have similar doubts or questions when they approach video content creators. Fortunately for them, there are professionals who have been in the video production industry long enough to know what people are looking for and create videos that work.
If you’re thinking about using video as a marketing tool, there are a few things to consider.
Video Marketing Considerations
1. Tutorials
The modern consumer thrives on information. They are constantly looking for more information about products and services. They appreciate brands that are willing to take the time to provide them with information about their products or services. Video tutorials are a great way to guide your users through using your products or services and keep them interested.
2. Interviews
If you want to give your brand a more personal touch, this type of audiovisual content can help you put faces behind your brand. This is especially beneficial for brands that are still trying to establish their authority in their specific industry. If you are looking for more immediate results, you may choose to interview an industry influencer and thereby gain a reputation for power. Interviewees are also likely to share the interview within their network. You can reach a much larger audience through this.
3. Q&A videos
This format allows newcomers to learn more about the value you offer. These also give you the added benefit of engaging with your target viewers. You will need to collect questions from your customers or target audience to ensure that your content is relevant and engaging. The answers to these questions should be given through a comment that is direct to the point.
4. Previews
Are you launching a new product, introducing a new service, or changing brands? You need to give your viewers a sneak peek. These videos will not only tell potential customers what to expect, but will also serve to build excitement. These are easy to share and your target audience is likely to share new information with their network. People like to be the first to know.
5. Demos and live performances
These are great for brands that are working on a tight budget and are looking for ways to keep their audience engaged. If your brand is planning a presentation or demo, you should broadcast it live to your viewers. Facebook and Twitter have great live streaming sources that you can use. Advertise the event well in advance and advance to the last day in the weeks leading up to it for an even larger audience.
6. Customer Testimonials
Do you have happy customers? An honest testimonial will go a long way in building trust among your target audience. These should include how your product or service has helped them and what they think about it.