For some people, it’s pretty clear that e-books are revolutionizing the publishing world. Electronic books do not threaten printed books. But then again, it’s clear that e-books are changing things. There is the phenomenon of “viral marketing” of electronic books. Therein lies the dramatic effect of e-book marketing. Many of those who are discovering e-books have also discovered how lucrative the e-book business is. And so on.
What could be even more initial, is how the business growth phenomenon of electronic books is not known by many people. Those in the know are benefiting significantly.
Electronic books will not replace printed books. But, e-books have certain abilities and qualities that print books and other media don’t. For example, as seen in e-book marketing, e-books are very easy to produce. The most significant thing is that its production cost is very cheap. With eBooks, you don’t need a publisher, an agent, a printer, ink, paper, or a distributor.
Also, e-books are easily and quickly distributed online. They can also be easily upgraded; they do not require a second print run. You produce it once and it lasts (seemingly) forever: no reissue fees!
One of the most unique qualities of electronic books is the capacity for interactivity that they offer. Ebooks can include surveys, lessons, videos, music, forms, and links to your site (to drive free traffic to your website and/or business). A short list of qualities of e-books include:
- Be easily and very cheaply produced and replicated
- They cost much less than printing books to produce and publish.
- They are easily and automatically available.
- They are much more interactive than printed books.
- They have a significant kind of permanence that most media don’t.
Electronic books have revolutionized the desktop publishing business. Authors do not need to go through the endless and costly process of submitting manuscripts over and over again. The only requirements to publish and produce an e-book are a writer and the appropriate software, and e-book know-how. It is a basic four-step process:
- Find your audience/market
- write your book
- Post it
- Put it on your website, email it, submit it to the ebook directory, etc.
Your audience will come to you.
Many people know what electronic books are. But very few people know about the revolutionary components of electronic books. Those who have discovered electronic books are making small fortunes!
Several business models have been developed around electronic books. Of course, electronic books are sold. But many people are making a lot of money from e-books by giving them away. Some are giving away their own e-books and are having success. And others are giving away other people’s ebooks and are having a lot of success.
My experience is that producing, publishing, and profiting from eBooks is easier than learning and using email. It’s just a matter of knowing how. Whether your interest is ebook marketing, ebook business, or just ebooks, ebooks in general are worth investigating. They are part of the “viral marketing” revolution. For those looking to grow their audience, market, communities, or name recognition, e-books are currently unbeatable. They are just one of the best kept secrets out there. And now you know the secret.