How do you set up email link tracking?
The main items to track in each of your emails are: 1) call-to-action buttons and 2) links to your website. Each of these has a specific link that you can tag with an identifier that you can recognize in your website’s tracking software. For example, if you have a link to your landing page that looks like this:
www.YourSite.com
You can change the link to this:
www.YourSite.com/?email1
By adding this specific tracking code “?email1”, you will be able to easily identify and track your links within your website’s tracking program.
Also, review the options provided by your email service provider. Almost all of the popular programs provide easy ways to tag and track links within your email messages.
What should you measure?
In addition to links within the email, you should also keep track of “activities”. These activities include:
Number of emails opened
number of clicks
number of rebounds
ยท Total number of emails sent.
Unsubscribe Rate and Complaints
These “metrics” allow you to quickly review the performance of your email campaign and quickly spot any red flags. If you’re just getting started with your email marketing, make sure your email provider allows you to quickly and easily track these important metrics.
what to look for
Once you’ve tagged your links and are regularly receiving performance feedback, you can begin to optimize your program’s performance. Here are some quick tips:
Is the unsubscribe rate too high?
This indicates that the content of your email is not relevant to your readers or that your readers are not familiar with you. The latter occurs if you email your list infrequently.
Low open email?
This means that your subject lines are convincing, or worse, that your emails end up in the spam folder. First review your email subject lines to make sure they clearly express a benefit and are relevant to the reader.
Bounce rate too high?
A high bounce rate points to a large number of invalid email addresses. This is usually a symptom of getting signups from low-quality traffic sources or not being in frequent contact with your list.
Next steps
As I mentioned, an email program is a powerful way to interact with your prospect list. Experience has shown that the best ROI usually comes from a well-managed email list. Implement the steps you learned here to keep your list healthy and profitable for years to come.