You are looking for the right printing company to provide a full color printing service for your advertising materials. As you explore your options, you’re bombarded with letters you can’t understand: CMYK and RGB.
Are you lost with those acronyms? First of all, you need to understand that color is an important element in both the printing and design process. You must have an eye for what you will combine and what will look good together in order to provide the right material.
Color can affect the entire appeal of your material. It will evoke people’s emotions. It will create the impact.
RGB
Colors as you see them on your computer monitors are in RGB mode. However, it will not look the same once printed. This is why most printing companies ask you to convert your files to CMYK before sending them.
What is RGB? This is a color model that is made up of red, green, and blue. This is most useful for website design and on-screen presentations because the project will be viewed through a computer monitor.
There are several color spaces in the RGB model. These are the two that are commonly used.
or RGB. This is what most monitors on your PCs use. This is also recommended if you like web design.
AdobeRGB. This has a larger selection of colors than sRGB. This is more appropriate to use if you are designing for print and with images that were taken with professional digital cameras.
CMYK
The CMYK model is produced when two RGB colors are mixed evenly.
o C or cyan is produced when green and blue are combined.
o M or magenta is produced when red and blue are combined.
o Y o yellow is produced when red and green are combined.
or K, which means that the key color or black is added to the model because when the three colors of RGB are combined, they can only produce a dark brown.
If you want to take advantage of the full color printing process for your advertisements and other needs, you should know that this method uses the CMYK model. Each color is placed on a printing plate. So there are four printing plates that are used in the printing form.
The colors are then printed on the paper as small dots. But humans could only see the final image.
You have to be very careful with colors, especially when you apply them to your professional field. Colors will have a huge impact on your material design, whether you’re using the print medium or designing for web pages.
It is advisable to combine the colors according to your target market. They are the ones who will appreciate the final product. So it will be safer to think about them from the beginning. And the next time you’re using full-color printing services, you’ll no longer be at a loss with what the acronyms RGB and CMYK stand for.