Life is easy when your prospective patients call for an appointment, show up for your practice, want you, and say yes.
But what happens to most plastic surgery leads that don’t convert so easily?
You give up? You get close once and then you give up?
You know you’re losing a lot of money because you don’t have a successful follow-up plan in place, so your staff are practically giving up on these “lost” leads.
But once you find out what your staff COULD be doing to turn these valuable leads into paid procedures, you will find lost revenue.
If you’ve also been frustrated with putting so much effort into your queries just to NOT get to a yes, there is a better way.
Different scripts and messages are needed for different “temperatures” of the patients. Those who are HOT now, those who have gotten HOT, those who have gone COLD, and even those who you consider DEAD are driving.
To help you turn these lost leads into new revenue, here are strategies that WORK like magic:
HOT PLASTIC SURGERY CABLES
When a potential customer is still hot, you want to help that thoughtful patient choose you over your competitors, so act fast.
Go the extra mile to make them feel comfortable and move on.
For example, if they want a mommy makeover but they told you they don’t have someone to watch their children while they recover, find a reputable babysitter for them.
HOT PLASTIC SURGERY CABLES
This patient is still warm. They want what you offer them, but they are procrastinating out of fear, so reassure them.
Follow up with a similar patient that you can relate to and tell you her story about conquering her own fear and how happy she made you because she loves her new look and wishes she had done it sooner.
COLD / DEAD PLASTIC SURGERY CABLES
These are clues that are in a pile or on a computer that have been ignored and are now considered a lost cause.
A great way to wake them up is to communicate with them with a personal, heartfelt message that shows your concern for that prospective patient, and then invite them back in conversation.
Include new information about yourself or that procedure to rekindle their interest. Include an urgent “irresistible offer” that they can’t refuse. [This one strategy was worth $56,000 within 10 days].
The point is, you can continue to spend more money on advertising for new leads, or you can train your staff to move many more of these leads to reserved cash procedures.
If you need help, check out The Converting Club, where I personally work with their staff to get them to answer YES more often.
Act now to get my “Tracking Map” [PDF] with your order.