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How does a free app make money?

The mobile application industry welcomes new ideas to expand your area. While the e-commerce industry gets a new push with mobile apps to more conveniently sell products or services, many people get a way to generate income by building demanding apps. An application can be used to earn money if it is successfully justified for its purpose. Gaming apps are the best example in this regard. They are free to download, but they make a profit through in-app purchases. Native app developers for both Android and iOS platforms are in high demand for apps based on innovative ideas. Find out how a free app can make money.

Not all applications are successful in creating market craze. Very few applications live up to expectations. Choose the right platform to design your applications. Two names are dominant: Android and iOS. Analyze your market and get an idea of ​​the interest of your audience. Create an application that your target audience wants.

In-app purchases vs. paid downloads:

Applications that feature a paid download lost their demand in the competition. People no longer want to pay before use. This is the reason why in-app purchases get solid ground in the market. The apps allow users to download free of charge and offer limited services. They set a subscription charge for premium features. In-app purchases became the buzzword in the app industry, and app owners successfully capture the right interest through them.

In-app purchases are divided into three different categories: consumables, non-consumables, and subscription. Users make a consumable purchase when they use their in-app purchased products, such as virtual currencies. Non-consumables are those that have a permanent use and never expire, like a new level of play. Subscriptions are used to get new features or unlock a new installation for a limited period of validity.

Income-generating applications:

It doesn’t matter if you wander through the Apple App Store or the Google Play Store, you will get billions of apps. Some apps ranked at the top and others failed to attract attention. In general, there are three types of applications that grow enormously in terms of profit.

• Games applications

• Matchmaking apps

• Privately owned applications

Gaming apps come first when it comes to making money. The recent year has seen a number of gaming apps that have enhanced user interest. Candy Crush Saga and Pokemon Go grab the headlines. Every day, these games make a lot of money and create solid ground for these types of applications.

While the gaming industry benefits exceptionally from the idea, matchmaking groups aren’t too far off. These apps have a long list of subscribers and are even ready to pay fees to get premium installs. Tinder instantly becomes famous and is known as one of the highest grossing apps.

Video streaming apps are also experiencing a sudden spike in demand. Netflix opens a new market and works with the subscription method.

The applications industry grows and improves by making room for new ideas. Some privately owned apps also position their position in the market and generate windfall income through simple approaches. Apps like Telepathic and Hooked are the top-grossing names in the books category. Their ideas were new as they came up with a simple but interesting reading process.

Android native app developers and iOS app developers are in high demand these days. They are tasked with developing an application that largely drives user intent.

In addition to in-app purchases, there are many ways that an app can generate income. Focus on advertising, email marketing, subscriptions, and other strategies to profit from your app.


There are generally four types of advertising that help an app earn revenue. Interstitial ads are full-screen pop-ups that are displayed for a specific period of time. Users can close such ads by tapping the close button. Banners or display ads come in different shapes and sizes and appear at the top or bottom of an application. In-app video ads are also common and these ads are displayed as a reward in the app. Native ads are designed to promote products.

Junk mail:

Application developers design and develop applications, and it is strategy that makes them famous. Email marketing is an old concept and is still used by marketers. Increase the scope of an application. Email marketing is essential when you want to promote products or inform buyers about discounts and offers.

Here are the things you can do to make the most of your application. Free apps are beneficial in many ways. You need a proper strategy to promote them.

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