Search engines primarily perform text-based searches; therefore, in search engine terms, content is surely the most important asset for any website. There are many parameters based on which any website is ranked in search engines; however, the most effective is the content. Webmasters should keep in mind that structuring their content properly can make a big difference in how it appears on search engine results pages for particular search queries. This, in turn, would make a huge difference in your income from the website. Let’s focus on the key question of how content should be designed based on search engine crawlers:
Follow Up 1: Initially, a lot of keyword research should be done to find the most relevant or most searched terms on the internet based on existing search trends. This helps a lot as when designing your content you will know exactly which key phrases to place on the page.
Follow up 2 – Follow the inverted triangle rule while writing content for your pages. You should know that the search engine crawler scans the website from top to bottom and from left to right. Therefore, the first word of the first line would be read first and given more weight than the last word of the last line. The inverted triangle rule is necessary here, as it reminds the content designer to put more keywords in the first line, and then gradually decrease the keyword density with each successive line.
Track 3 – Avoid Spam and Keyword Stuffing – Copying content from another website will kill your rankings and penalize you; therefore, it is better not to allow such exercises on your website. Secondly, it should also be considered that keyword stuffing in the content will not guarantee you any results; however, they would surely penalize you. The most appropriate proportion should be a density of 5% of key phrases in the entire text.
Follow up 4: One should have dedicated individual pages for individual sections on the website. Having individual pages for each featured item on the website will give your search engine optimization activity a huge boost. For example, for 5 different types of products, putting 5 different content-rich pages on the website would ensure that each product is individually optimized in search results. Today, search engines are all about providing specific rather than generic knowledge, therefore, product-specific pages or service-specific pages on the website together contribute to better ranking of the website in search engines. SERP.
Follow 5: Provide details in the content you are providing. You have to remember that more than the search engines, the content is being written for the users who visit the website. Therefore, it should be noted that users are very satisfied with the information they were looking for. Search engines rank better for websites that have more informative content than content written specifically for search engine crawlers. It is important to note that things like the amount of time a user spends on the website, the number of users who visit the website, the number of repeat users on the website, the number of users who bookmark the page of website content are highly recognized. by search engines when ranking a particular web page. Also, if the content of the website is good, more and more users will visit the website regularly to get the information they are looking for.
Follow-up 6: Try to answer the possible questions that the user may look to ask, related to the product or service that you offer. This is again a very important aspect that is good for both search engines and users. Search engines would appreciate the response to specific queries, while users would be satisfied with the information they have received. This promotes the website better on the SERPs and this is the reason why websites like wikipedia are the most recognized around the world.
Follow 7: Test and update the information regularly on the website. Search engines are always looking for latest updates of any website. That is the reason why news websites gain more popularity than any other on the internet.
Follow-up 8: Don’t make the user waste time looking for the answers they are looking for on the website. This means that one should enter the content as clearly as possible to avoid user frustration. Second, if necessary, content-rich PDF files should also be provided on the website. PDF files are provided when the content cannot be summarized on the web page. Fortunately, the search engines have become smart enough to read the PDF files listed on the website.
The above mentioned are simple guidelines that a content designer should follow in order to get the maximum benefit from the content they have provided. However, you should also not undermine expert advice to get the job done if you are in any doubt.