Getting email subscribers can be done in a number of ways, but the recommended method is to implement a high-quality content strategy. When people read high-quality content, they will believe that you have expertise in your niche and trust you. This will make them much more likely to convert to email subscribers.
You can use different formats for your content, so it can be in the form of text, a podcast (audio), or a video. Actually, it’s best to mix this up as much as you can. Make sure all your content is of the highest quality because your visitors won’t see the low-quality content and will never convert into email subscribers.
How is high-quality content defined?
This is relatively easy to do. It has to add value to the reader and this is the first important point. Once they have read your content or watched your video, they should have learned something or know how to do something that they couldn’t do before.
Always keep your content relevant to the niche you are operating in. If you are in the niche of making money online, create content that helps people make money online. People will definitely opt into your list if you do this.
You need to create a content plan. Determine how often per week you’ll be posting new content, and also come up with a list of titles for content that you really think will add value. A plan always works better than making it up on the spot. With a plan, you’ll never run out of ideas because you’ve already decided what your content will be about.
Your main magnet must be excellent
You won’t get a lot of people signing up for your email list just because your content is great. There is a real reluctance these days to get rid of email addresses due to the spam problem. So you need a great lead magnet to provide the necessary incentive for your visitors to opt in.
The lead magnet can be a written document, such as a report, or even a video. Think about your lead magnet carefully and make sure it will add value. A poor lead magnet will lead to a lot of unsubscribes from your list and you don’t want that to happen.
Get in front of targeted traffic
When you are starting out, you need targeted traffic that is interested in your niche. Creating content that is never seen may seem like a total waste of time, but keep going. Getting 10-20 visitors a month to your website is very demoralizing, so here’s what you can do:
Establish the relevant social channels for your brand. Be sure to use your name or brand name on your channel. Depending on your niche, you’ll want to have channels on YouTube, Facebook, Google+, Twitter, and LinkedIn.
On Google+, LinkedIn and Facebook you can find groups related to your niche. Be sure to post regularly to these groups, but don’t spam them. You can get a lot of traffic to your website by doing this. Create a dedicated Facebook page and also use Twitter to spread your message.
There are content aggregators that can help you distribute your posts. Finding them is easy – just use your favorite search engine. You can blog on LinkedIn and Quora to get even more traffic. Always be looking for ways to build your following. Guest posting on high traffic blogs is also a good traffic strategy.