Benefits of web video marketing
Video has great public appeal because most people want to “see” something before they “read” something. Videos can be used to strengthen the consumer experience by educating the viewer about products or services, and by spreading the corporate culture and personality of a company. This helps increase awareness and build your company’s brand.
video content
What are you going to put in your videos?
To get started, you can create tips, how-to items, news, or screencasts. A screencast is where you capture your computer screen using software that shows what you are typing and where your mouse moves. Screencasts are great for technical presentations or for those who are “camera shy” and don’t want their face in the video.
What software do you use for this type of video?
Screenflow for Mac, Camtasia Studio, or Jing Project (a free version) are all great options. You can also conduct interviews via video conference. Tinychat.com, for example, allows you to interview multiple people on your screen. You can then record them using Skype, Oovoo.com or Tinychat. You can record them using Screenflow, for example, and then you have a video ready to go. Make sure you get people’s permission before recording them!
The recording process
The best length for social media videos is usually 60-90 seconds. Your viewer ship will start to fall after 90 seconds. A minute to a minute and a half is best. If you’re doing a show, like a TV “how to” show, 8-10 minutes is best. The first 3-5 seconds should really grab people’s attention. After three to five seconds, people can easily lose interest. We live in an attention-based society, so it’s important to keep your videos short.
Tips for recording quality videos:
- Maintain eye contact with the lens and transmit strong energy. There is no amount of technology that will replace in-person contact, but video is the next best thing.
- Strong calls to action in the video are crucial. Put text below your videos or tell your viewers what you want them to do. Always-always-always includes a call to action.
- Work with an outline that has bullet points instead of a hyphen. You don’t want to feel like you’re reading. Connect with viewers and let yourself go.
- Most cameras shoot in high definition, so make sure your makeup is good and your hair is well done. You want your face to look natural and your presentation to be clean.
Team and editing
Viewers will forgive bad visuals sooner than bad audio, so always use a good microphone. Lighting is important and natural lighting is best, so don’t be in direct sunlight, instead take advantage of natural light. A good location for the set, for example, is to stand next to a window.
Cameras that shoot in high definition but don’t break the bank include:
- flip camera
- Kodak ZI8 is a good option because it has an external microphone jack.
- Cannon Power Shot is great because it has a viewfinder that rotates so you can record yourself. Do not be shy. Start recording, and over time, you’ll lose your stage fright.
Edit your recordings with iMovie. It comes with your Mac. If you’re a PC user, use Windows Movie Maker to edit your recordings.
Distribution of your videos for maximum exposure
The distribution of your videos is one of the most important steps of video marketing. If you create great videos, but no one sees them, then your business won’t benefit from video. We’ve included the top ten tips for integrating video into social media. These are great tips for getting maximum exposure for your videos on your social media platforms.
Top 10 tips for social media video integration:
- YouTube channels are a must and it’s a good idea to customize the look and feel of your channel. Embed your videos on your blog or website. Be sure to put your URL and keywords in the video description. YouTube is owned by Google, so keywords in the video description will help your SEO efforts.
- Connect Twitter to your YouTube channel by logging into your YouTube account and clicking your username, “settings”, then on the left of the screen, click “share”. You can connect Facebook and Twitter accounts to your YouTube channel to further market your videos and increase distribution. From the YouTube “share” screen, you will have options for activities. Good settings within your “share” options are “like” and/or “favorite”. If you like a video, it will automatically post to your twitter account that you liked that video and also to your facebook profile with the player so people can easily watch the video and hopefully like it. , comment or share your video.
- To get videos on your Facebook fan page, take the URL of the YouTube video and put it on your Facebook wall.
- Repost video content after a few days after adding it to your YouTube channel. This is a good way to reuse content with the same videos. Upload your videos to facebook app “default facebook video app” to make your friends like, comment and spread your videos virally. Your fans can help you spread your valuable video content within Facebook virally.
- Use the “embed code” you can get from YouTube while watching the video and put it on an external site or blog.
- In addition to YouTube, you can get maximum exposure for your videos by posting them on Blip.tv, Viddler, and Yahoo video.
- To stream your video to multiple platforms, try Tubemogul. It is an efficient way to publish video content on different platforms simultaneously.
- Yubby and Blinks.com allow you to create multiple video widgets so you can display multiple videos on the same page. It may look busy, but you definitely get a good bang for your buck on a page.
- Email subscription boxes on your Facebook fan page are a good idea. Tabsite.com is a great way to create a permission-based marketing list and then you can send messages to that list. Be sure to include a sentence that says something like “come to my fan page and post on my wall.” It brings your email list to life and makes people feel more connected to you.
- Go back to your videos and click the “like” button and it will automatically post your videos to Twitter and Facebook.
By creating professional looking and sounding videos, and then distributing them to social networking sites, your marketing efforts are magnified and your reach expanded. Build your brand; reach more contacts with video marketing.