Promote Your Music
The first step in successfully promoting your music is to understand your audience. This is important because it helps you craft your message and approach as an upcoming artist/producer. It also allows you to identify the best methods and channels to promote your music, saving time and money by targeting those who are most likely to engage with it.
Once you know your audience, the next step is to build your brand and create your identity. This can be done by posting consistently across your social media platforms, releasing high-quality content and engaging with your fans. It can also be done by securing the right opportunities to perform and collaborate with other artists in your genre.
Social media is a vital tool for any aspiring musician or producer looking to promote their music. While some people may suggest using “spammy” tactics such as buying fake followers or retweeting your tracks over and over again, this is a short-term solution that will not have long-lasting effects on your success in the music industry. Rather, you should focus on creating meaningful relationships with your fans and treating them as true supporters.
How to Promote Your Music As an Up and Coming Artist
In order to do this, you will need to provide consistent updates about your musical journey as an upcoming artist. This can be done by regularly posting updates on your social media profiles, tagging the musicians who worked with you in your latest track and engaging with your followers. By doing this, you will show your fans that you are genuine and they will be more inclined to listen to your music.
It is also a good idea to create a Spotify playlist for your new song and share it with your friends and followers. This will allow your followers to easily access the new song when it is released and will also give them an option to pre-save the track, which will then automatically be added to their Spotify library on release day. Another great way to boost your visibility on Spotify is to submit your track for one of their editorial playlists, which are curated by the platform’s editors.
Finally, it is a good idea to submit your music to various podcasts and blogs in your genre in order to increase your exposure. While not all of these submissions will be successful, it is a good way to get your name out and gain some more credibility within your niche.
Another option that many people overlook is performing live. While it is not a scalable strategy, it can help you gain credibility as an artist in your community and can also serve as an effective way to promote your new music. This can be done by opening up for a more established artist or by performing at local community events.
It is also important to have all of your music available on streaming platforms such as Spotify, RadioAirplay, Deezer and Singrush. This will make you look more professional in the eyes of potential venue managers and fans.