A well-constructed capture page is an important component of an effective email marketing campaign. The capture page should convert visiting subscribers to opt-in to build the list for email marketing.
The capture page should be clean and simple, and the only option presented to visiting subscribers should be to provide their name and email address on the signup form. Graphics should be constrained not only to allow the page to load quickly, but also to reduce any distraction for the visitor from getting on your list.
Provide incentives that encourage the visitor to subscribe to your list. The benefits should be clear and concise and address “what’s in it for them.” Good examples of benefits include solving a problem, addressing a concern, providing a way to save time, and the opportunity to earn good money. Anything offered for free is attractive, but it must be targeted to the niche market. Free options include eBooks, reports, videos, tutorials, newsletters, and charting packages.
An important consideration is to make sure that the title, body, and subscription are styled on the page to be “on the top half of the page.” All the important parts of the page should be present when the visitor lands on your site so the visitor doesn’t have to scroll down the page, for example, to find the subscription box. In many cases, the amount of time a visitor can visit your site may be limited, so you must contain all the page elements for the visitor to see in one step.
The use of video may be a more significant change to consider. Many methods can be employed, but the focus should remain on getting the most effective conversions of visitors to subscribe to the email list.
Consider split testing your squeeze page for ongoing evaluation and tracking of improvement in results. This is a good way to analyze various aspects of your landing page to check its effectiveness. The Google Website Optimizer at “Google.com/analytics” is a free tool for running split tests of your website.
Areas that can be tested include the headline, use of color, design and placement of the acceptance box, bullets, and the textual presentation of the offer. An adequate amount of time should be given to provide an adequate period for comparison.
Devoting proper time and attention to creating a capture page will provide benefits in building the subscriber list for your email campaign to make money online.