Tactics – digital marketing for the education industry | Venture Care
Digital marketing in the education sector helps universities and institutions build their brand and amplifies the student recruitment process.
Students (and their parents) now expect online application forms and a social media presence, with candidate recruitment becoming a year-round activity, and as digital channels continue to evolve, even established education providers they should reevaluate their marketing strategy for education. sectorannually.
1. Consider key times
Look at what time of the year you can best plan or review your marketing strategy, and also allow time for implementation. The recommended times are to prepare for the new academic year in JUNE and to prepare for the new financial year and spring term in NOVEMBER.
Regardless of your budget, setting aside time at critical points in the year to work on your marketing strategy will help you generate demand to fill those slots. It’s also worth remembering to keep prospective candidates warm throughout the year. Don’t view candidate recruitment as a one-off “open day,” as it will be all too easy for competitors to sneak up on you and steal from prospective students when you least expect it if you’re not at the top of your game year. round.
2. Understand (and use!) social media
Prospective students now expect you to have a strong social media presence on key channels including Facebook, Twitter and YouTube. Being present on these channels helps you keep your university top of mind, so be sure to take full advantage of social platforms. To make sure you’re getting the most out of the latest channels, check out our previous blogs, which include 5 lessons on harnessing the power of YouTube and getting familiar with advertising on Twitter.
3. Become a ‘first page’ search result on Google
When parents and students search for suitable education providers online, it’s essential that you get the best results. Since Google is the most popular search engine, Google AdWords is the most effective way to help drive traffic to your website. Of course, there’s a lot of relevant competition on AdWords, so it’s important that you know what you’re doing when setting this up. It’s also a good idea to work with someone who has SEM experience, otherwise it can get very expensive.
4. Take a multi-channel approach, BUT join in!
Prospectuses remain key and remain the best place to tell the story of your college/university, from results to reputation and facilities to extracurricular activities, but they should not be viewed as a stand-alone document.
Impression is definitely not dead (especially in the world of education), but make sure your prospect also appears in your digital, social, and email communications, as well as any promotional items you hand out at events. Keep your theme together at all times to get the most out of your investment.
Looking for a better way to attract aspiring students? Our digital marketing plan for educational institute
It can help you not only establish a powerful online presence, but also connect with students who are a perfect fit.