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New NESPRESSO Flagship Boutique: Virtual opening event with Parov Stelar & icons of Viennese classicism

Vienna (OTS) With a brilliant, virtual opening event on March 29, Nespresso is celebrating the opening of its new flagship boutique, Nespresso Atelier Vienna. A unique appearance by Parov Stelar together with icons of the Viennese classic is the highlight of the event and celebrates the start of the next chapter of the Nespresso shopping experience. And everyone can be there!

In the heart of Vienna, on Kärntner Straße 9, lets Nespresso In the future, coffee lovers will immerse themselves in a unique world of experience and celebrate coffee as an art. On March 30th the new flagship boutique will open under the name Nespresso Atelier Vienna. The pioneer of portioned coffee relies on a unique design concept and a comprehensive shopping experience that focuses on his many years of coffee expertise and customer service. This loads on two floors Nespresso Atelier Vienna invites visitors to experience the world of coffee and Nespresso to be discovered with all your senses.

Unique opening event for all coffee lovers

One day before the official opening, on Monday, March 29th at 4:00 p.m., invites Nespresso to an unprecedented virtual event. Guests have the option of that Nespresso Atelier Discover Vienna in a 360 degree tour – very easily from home.

But that’s not all: As a special highlight of the event, Parov Stelar will open the Nespresso Atelier Celebrate Vienna with an exclusive appearance. Parov Stelar is considered to be the inventor of the “Electro Swing” genre and is an internationally famous and sought-after live act. The platform K + K Vienna, centered around the Philharmonic prime violinist Kirill Kobantschenko, is an independent chamber music ensemble that aims to bring rarely played pieces back to life. Together the artists will create a unique, especially for Nespresso perform a composed music show. This blend of Viennese modern and classic – elements that can also be found in the boutique concept – promises an unforgettable appearance.

Participation in the virtual Nespresso Atelier The opening event is free and open to everyone. Fans and coffee lovers can easily register online and start the next chapter of Nespresso experience personally. Register now and secure a place for the event:

Nespresso Atelier Vienna – Virtual opening event

One day before the official opening, on Monday, March 29th at 4:00 p.m., Nespresso invites you to the brilliant, virtual opening event of the Nespresso Atelier Vienna.

Date: March 29, 2021, 4:00 p.m.

Place: Vienna, Austria


Inquiries & contact:

Contact Nespresso:
Nespresso Austria GmbH & Co OHG
Mag. Jasmin Obrecht
1100 Vienna, Wiedner Gürtel 9

Press office:
Ketchum Publico GmbH
Florentina Perschy, MA
1030 Vienna, Guglgasse 7-9

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