If you are a marketer, you may want to consider the
Differences between online vs offline advertising. the main
The reason for this is that we are so conditioned by being offline.
advertising, for example, television, radio, newspapers,
magazines and flyers. Also with large companies launching
their internet businesses often use offline media in
a very large scale. So it’s hard to believe that one can run a
successful internet business using only online advertising.
Well this is exactly what I do. I’ve been running my
internet business using only free online methods
advertising and earning a full time income for many years.
Let me go over the differences between online and
offline advertising.
There are many different methods of advertising online to
Generate good quality leads. However, I have found that
since there is nothing physical associated with your ad
people are much more likely to forget about it soon after.
I have found the three methods of online advertising that
produces the highest quality lead to be next.
Advertise in ezines in specific publications related to your
product or service. Related search engine traffic
keywords that represent your product or service. Latest
of these methods is the marketing of articles where you write
articles related to your niche and build credibility
from an expert.
Offline advertising works very well because there are
something physical attached to your ad. people remember
very well and usually produces a high quality lead. Yo
have found the following offline advertising methods to
works very well You can advertise in a lot of
newspapers at the same time. Usually receive a
significant discount. If you search on the internet
you will find many of these offers where you can advertise
in 100 newspapers at the same time. The key is
advertise constantly. Advertise in a related magazine
to your niche also works very well. You can also use sizzle
cards with an attractive marketing message and leave them
Wherever you go. The ruffles also work well and are very low.
cost, but the downside is that you need to physically
distribute them.
Having a balanced mix of advertising is very good for your
business. If for some reason Google goes through a big
the algorithm changes and you lose a lot of rankings
keep attracting visitors from your offline methods. So
when deciding between advertising online or offline, it is
It is always good to spread your methods to balance your risk.