Slogans: Creating and Using Them in Life, Career, and Business
Information comes at us from all directions today. This pace requires us to demand that we get it fast and predigested to get ahead of the game. This also requires a new file system method to store the bits and bytes.
In this article, we will go into more detail about:
* Why slogans are important in the fast-paced information systems of today’s society.
* What is a slogan?
* Learn the six main types of slogans.
* The many uses of slogans.
* Seven ways to make slogans memorable.
First, let’s create a clear definition for a tagline. A slogan is a noun, often repeated and persuasive, that creates a memorable phrase, tagline, or jingle that expresses a particular goal or concept. A concept that you want to stick in the minds of your audience like glue on paper.
Second, what makes a slogan memorable? Brevity comes first in line, usually 10 words or less. Rhythm is the only exception to brevity. The beat is easier to create if there is an association with the receiver’s past, such as a particular jingle on television during their teens for those now in their 50s. I still have one from a TV ad from a long time ago, “Winston tastes as good as a cigarette.” And I never smoked.
An additional method is through repetition or vividness of language. More on this later.
Third, what are the benefits of using slogans? Brevity, as mentioned above, meets the requirements of today’s fast pace. Slogans also influence decisions, persuade and add credibility. Our brains are like filing cabinets. A tagline makes it easier to archive and extract when needed. For NLPers, neuro-linguistic programming, catchphrases create anchors. When people repeat the slogan, then consider it archived.
There are five main types of lemmas:
(1) A characteristic: a uniqueness or difference between a substance, product, or object. Ex: “Write an electronic book in 7 days”.
(2) A benefit: a result that someone receives. Remember, this saves you [time or money].
(3) A question: thought-provoking methods. “Would you like to be a millionaire in three years?”
(4) A challenge, a challenge. Ex: The Marines, “We’re just looking for a few good guys.”
(5) A structure: a design or collection put together for a single purpose. Example: “The Abundance Center contains all the information you will ever need to know about abundance.”
There are seven ways to make a slogan memorable:
(1) Make it exciting
(2) Being boastful or exaggerated
(4) Metaphorical, playful or humorous.
(5) inspiring or uplifting
(6) To trigger painful memories or possibilities
(7) Use of vivid or fresh language
Ok, the basics are out of the way. Yet to Come: How to Use Slogans in Your Personal Life, Career, and Business. Including examples for reinforcement.
Create life slogans
Life slogans help boost goals, dreams, and even change beliefs. One of my favorite catchphrases makes me jump out of bed every morning (benefit, self-reference): “Every day starts like a new blackboard, I am free to choose what is written there.” Is there a catchphrase that swirls around your head in the morning? Share it with others: write a poem or create a story about it.
Time to play: create a life slogan, two or three, that make you jump. Try them for a day or two. Rate your energy from 1 to 10 (10 being the highest). Share and ask for feedback.
He has children? Create positive slogans that pace and trigger action. I don’t recommend negative slogans like “Last one in is a bad egg.” Create positive taglines, “First come, get a hug (rhythm and action). This tagline is a little too cute, but it gets my point across.
Create career slogans
Do you belong to Toastmasters or do you give presentations? Use taglines for the title, then repeat it in your content along with its meaning and as the last line. Look how many mention its effects afterwards. Create a new one for each speech.
Create interview slogans. The ones that help them remember you. Know the slogan of the company. Create a tagline that is based on your features and benefits of why they need to hire you. Use it during the interview. You can create one that can use one or two of the different types: self-referential, metaphorical, or inspirational.
Catchphrases are powerful enough that people like comedians and actors have built entire careers around them. You don’t need to be famous to start. Catchphrases can even become book titles later on.
In business, slogans can be used for self-introductions, prospective presentations, on websites, in email signatures, and even in speaking engagements.
Example: You are a coach submitting for a contract with a life coaching or business coaching company. Create a tagline for a process or concept about what applications you will use. Or give the process an acronym, such as STOP [something]. Let the acronym be the beginning of the slogan. Create one for your free sessions. You can also create a slogan to share each week with your customers.
Be creative, use a slogan in each of your sales and marketing processes, change them frequently if necessary. You sold a contract a year ago with a slogan, create another and sell another contract this year.
Use taglines in titles of articles, e-books, or books. Sometimes a slogan takes off and becomes so memorable that it becomes a company brand. Coca-Cola with the slogan “The real thing”, was placed in the first place in the market with these three words. Everything afterward just wasn’t the real thing.
Create a slogan
Where do you start building slogans? Reread any of your notes or material. Highlight sentences that contain a lot of energy. Do you conduct teleclasses, like me? Ask the participants at the end of each call to say two or three words about what they are taking with them. Everything they offer was memorable for them. Listen to it several times, those are catchphrases for sure. This also applies to any pilot programs you may offer. Ask for feedback, they are usually built into slogans.
Ask, “What do I want people to remember about [me][my company]?” KISS it – keep it simple and short. That’s possibly a catchphrase.
Then ask, “What do I want you to do?” This is another type of slogan. The yellow pages had a great one for years: “Let your fingers do the walking.”
Another way to create a tagline is to take two sentences that have a parallel construction and put them together with a comma. Example: Ali the boxer, “Float like a butterfly, sting like a bee.”
Rhyme helps create memorable. Read poetry for triggers or language that influences or inspires.
Ask your friends for help. Turn it from a game to a food event. Also ask customers for feedback on what makes it memorable for them. They always keep it short.
Be playful when creating slogans. Make a note of them in your business journal or a slogan file on your computer as well. Add them and use them often. Encourage others to do the same. Success attracts success. Share it and it will: “You will always attract everything you need.”