What is a website?
It is the medium through which information can be disseminated throughout the world. The important thing is to disseminate information, how to disseminate information? How will users get to know the website? These are some of the questions that will arise…
For the above questions, search engine optimization will give you the answer. SEO is the main base of the website through which we are going to disseminate information or any other important information. Just building the website will not finish the job. The following information will give you basic information about SEO based on my experience.
* Search Engine Optimization (SEO)
Step 1: How to be identified by the main search engines (reference to Google)?
Add your website URL in search engines. Get sitemap.xml or add a meta tag or dns record or link your website with Google Analytics.
Step 2 – You will get your site performance in 10 days. Google will give all the information about your website and will follow the results provided by Google and make changes to the website.
Step 3: When it comes to SEO meta tags, also focus on the meta tags because while crawling the search engines will go through these meta tags.
Step 4 – The length of these meta tags within the length specified by SEO standards. Like each label should not have more number of words.
Step 5 – Use keywords correctly in all tags including website content as per SEO standards like 2-4% keyword usage according to me.
Step 6 – The content of the website must be unique and the use of keywords must be appropriate. Because after the content of the meta tags is the very important search engine crawler.
Step 7: Scan all pages in online search engine verification tools. Based on the results, make changes if necessary.
Step 8 – Once the SEO setup is complete, go to get backlinks.
Step 9 – Getting great backlinks is good for getting a good page rank and Alexa ranking.
Step 10 – To get backlinks, get help from directory submission sites and blogging sites like Blogger, WordPress, and TypePad.
Step 11: To get backlinks, the paid service is also there, you can do that too.
* Marketing of marine engines (SEM)
It is the way of internet marketing. Marketing will be done through the internet nowadays, this has become popular and many customers are satisfied with this internet marketing.
Some of the methods in SEM are as follows
Step 1 – After SEO setup, focus on this as well if you are providing services or sales through your website.
Step 2 – Use Google Keyword Research Tool and in this tool you can easily analyze the competitors.
Step 3: Generate appropriate keywords based on your website’s message. Use these keywords in your site content and keyword tag.
Step 4 – Try to get traffic from the website that has a good page rank and Alexa rank. This influences your site more.
Step: 5 Take the help of social networking sites like Facebook, Twitter and LinkedIn.
Step 6 – Post your website information on social networking sites and update your website regularly.
Step 7: Take the ad campaign from Google, Facebook and LinkedIn too.
Step 8 – Send emails and SMS to target customers.
Step 9: Post offers on your products.
*Social networks
Nowadays, social networks have become more popular and have a large number of Internet users. In search engine marketing, these social networks play a very important role and SEO is the basis for the website to be identified by major search engines like Google, Yahoo and Bing.
Note: Search engine optimization is permanent.