Content marketing is undoubtedly one of the most trusted internet marketing tools for hundreds and thousands of marketers around the world. The idea here is quite simple but extremely effective; Provide high-quality content for free to get noticed by online users and later recognized as someone who is a trusted authority in your chosen niche. Through this, you can easily promote customer trust and later on, loyalty.
However, keep in mind that content marketing is not just article marketing. It is about disseminating unique and useful information through different channels to reach as many potential customers as possible. In this article, I want to share with you some amazing tactics to make your campaign extremely successful. This is what you need to do:
1. Update your blog at least once a day. Attracting traffic to your blog is not enough. To make sure you can keep your visitors coming back, you’ll need to give them a valid reason to do so. Write at least one blog post a day that contains amazing information that your visitors will find useful. I would suggest talking about their problems and telling them how to solve them. You can also reveal some secrets or provide answers to your most frequently asked questions. This is a way of training your prospects to become somewhat dependent on you for their information needs. If you can get them to visit your blog every day, I have no doubt that you will gain their trust in no time.
2. Use Twitter to your advantage. Twitter is something that you really cannot ignore when you are selling any kind of products and services in the online field. This portal will make it easy for you to instantly update your potential customers. Use your tweets when you provide the link to your blog or articles you have posted on directories. Make sure to use catchy headlines to generate more attention.
3. Write and distribute newsletters. Newsletters are great tools for staying connected with those who have signed up for your email marketing list. You can send them at least once a month, but once a week would be much better (people can easily forget about you, you know). The key here, aside from providing helpful content, is to use each newsletter to strengthen your status as an expert in your niche. You want to slowly create a great professional image in the minds of your recipients so they trust you.
4. Share your deep knowledge through podcasts. Content marketing is not just about sharing your knowledge through articles or blog posts. Today, with high-speed connections, you can also record and share podcasts at least once a month. Unlike when you do “written content marketing,” you need to be mindful of your pitch and tone in this one. Remember, you want to sound “nice” and trustworthy.