Whether you design your own business card or have it done by a professional, there are several attributes it must have to make it work effectively for you. Your business card is the simplest form of representation for you and you want it to look good but also illustrate who you or your company is. This can go a long way in convincing someone to take you seriously and want to be in touch with you.
The first thing to consider is the colors you use. You want your business card to stand out, so black and white won’t work. It may save you money during the printing process, but in the long run, you won’t have an attractive business card that catches someone’s eye. Having vibrant colors or at least a two-tone card will get noticed by people and will have a better effect on their willingness to contact you in the future.
The next attribute is the shape of the card. All standard business cards have the same boring rectangular shape and normal size. Be different by standing out and using one of the many specialty business card manufacturers that offer cards in different sizes and rounded corners. In any way that you can set yourself apart from others, try to do it, as the people you are trying to target will notice you much faster.
Finally, organizing your information in a structured way and using a legible font is key for people to understand your message and be able to contact you. If you’re using a font that’s too cluttered or hard to read and your information is all over the card, your card recipient will be turned off and likely not contact you. . You’re trying to win that person over partially through the look of your card, so design something that draws the person in, not something that pushes them away.