The second skin case from Ruinart, a very designer and eco-designed novelty
The unitary box that accompanies a bottle of champagne has lived … From this trendy reflection, the Ruinart champagne house has made a small eco-designed work of art which further adds to the pleasure of tasting the R vintages. , R vintage, Blanc de Blancs and Rosé.
The house’s environmental approach is therefore clearly visible, particularly with this case like a second skin that exactly matches the emblematic shape of the Ruinart bottles. “With this case second skin, the House Ruinart confirmed his role pioneer in Champagne, and his ambition in terms of social and environmental responsibility. This disruptive project crystallizes our commitment for a development more durable sure all of steps development and of marketing of our wines, from the cultivation of the vine to the tasting experience “, explains Frédéric Dufour, President of Maison Ruinart.
The clothing is therefore made of 100% cellulose fibers, fully recyclable, and lightly wraps the bottle, it is also inspired by the way butlers wrap a white towel around champagne bottles. This minimalist shell recalls the colors of chalk pits and is coupled with a soft touch and a textured surface reminiscent of the historic cellars of the House, in Reims.
On the practical side, the case protects the wine until tasting, resists serving uses, including humidity, without deteriorating. Suitable for storage in the refrigerator, the envelope also retains its integrity for several hours in a bucket filled with ice.