Customers are the backbone of any business. And no business can survive if it doesn’t take care of its customers. In fact, managing your customers is just as crucial as managing your employees. That being said, some clients can cause unnecessary stress and consume your precious time too much.
So what should you expect from your customers and how can you make this your life easier?
Get rid of the bad guys
Your time is valuable and there is no reason to spend all your time dealing with people who are hostile, rude, or who don’t want to spend money with you.
Sometimes business owners may think that offering exceptional service means putting up with the worst customers. But while excellent customer service pays off, this doesn’t mean you have to put up with people who make you and your team miserable.
Be respectful and polite and send them on their way. However, there may be some exceptions, especially with high-profile clients that you find it necessary to put up with. It is up to you to decide how much you are willing to bear to secure a customer or a sale.
And remember that you are giving them permission to treat you badly and they will continue to do so if you don’t set and stick to your limits.
Don’t offer free products or services
Some clients just like to talk. These are the people who just want free information from you and have no plans to buy anything from you. Yes, it is a good idea to offer complete information to potential customers, but there are many other people who are waiting and ready to buy what you offer. Be respectful of yourself and separate people who always call and never buy.
You generally don’t want to create a reputation for being a tyrant, but it pays to be pragmatic and sensitive to your limits. And the goal is not to alienate your customers, but to let them know that your business operates within a reasonable structure.
So don’t be afraid to have consistent standards. Because when you respect your customers and take care of them, they will respect that you run your business on your own terms. This is the type of customer you want.
Customers come back and pay more
To provide excellent customer service and build a successful business, you must set and stick to your limits. Customers reward companies they enjoy doing business with – they keep coming back and paying more.
Customers talk more about you
Providing excellent service goes beyond current customers, because 80% of people will recommend a business to friends and family after excellent service. And 40% of satisfied customers will share their story on social media. This will grow your business and generate more profit.