Site activity is a new and important part of Google’s algorithm that is used to rank websites for specific keywords. Recently, Google has made this new aspect of site activity an integral part of its ranking process. Recently, the search engine has been buying up companies that supply browser toolbars that track user activity. This will allow Google to monitor traffic to websites from all different sources and even for those websites that do not have their analytics software installed.
Originally, the content of the site was the most important thing to optimize and achieve a good ranking in search engines. There was a time in the 1990s when content optimization, and many times what we now think of as over-optimized content, was all that was required to get good traffic to websites via search engines.
Then later Google added the importance of backlinks. A backlink is simply a length that occurs on another website that points to a different website. Google implemented what they call their page rank scale, which can be viewed for any web page by installing the Google Toolbar, which tracks not only the numbers but also the quality of the sites that link to a web page. determined.
All things being equal, the higher the quality and number of backlinks to a given site, the better that site will rank in search engines for providing keywords. So, for quite a while, it was mostly the content at the back linking to a given page that allowed Google to determine how they would write that page for a specific search keyword. Of course, they are ways to manipulate post binding. There are programs and software available that can get you massive backlinks in a short amount of time. Google, of course, realizes that these programs are available to webmasters and have their limitations in terms of the number of backlinks and the time of those links to certain web pages. In other words, too many backlinks too soon can result in much poorer ranking and sometimes even getting websites banned if Google determines that aggressive backlinks were used to manipulate rankings.
Because there are ways to manipulate the backlink system, Google has now made site activity an important part of how they rank web pages. Basically, site activity is simply traffic to specific web pages from different sources. For example, traffic coming to a web page from YouTube videos, Twitter, Facebook, article directories, blog posts, other websites, and forum posts. All of this would be considered site traffic and activity that Google could track through their Google analytics software and also the many browser toolbars they are buying.
Webmasters need to realize that quality content and backlinks are not the only thing required for search engine optimization nowadays. In addition to those important aspects of SEO, site activity now also needs to be considered. For a new website, traffic is always hard to come by at first. Some of the fastest ways to get traffic from a variety of sources are video marketing, article marketing, and social media. All of these are easy to implement and will provide the site activity Google needs to rank well for specific pages. Keep in mind that the more competition there is in a given area, the more important site activity will not be in achieving first page ranking in search engines.